Trinity Mirror invests in mobile CRM platform
19 Mar 2007 | by Daniel Farey-Jones
Enpocket allowing the publisher to handle mobile CRM across its media portfolio.
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Vodafone awards CRM account to G2
06 Oct 2010 | by Staff
Vodafone has handed its UK CRM account to G2, bringing an end to its five-year relationship...G2 was awarded the business after the telecoms giant approached agencies in July to pitch for the account, which includes all of Vodafone's CRM and eCRM business. PAA had worked with Vodafone since ... will not be handling any of the CRM business. However, the agency has worked on a number of other Vodafone projects ...
HTW set to take Monster.com's online CRM account
19 Jun 2006 | by by Joanne Oatts
LONDON - Wunderman is set to win the Monster.com online customer relationship marketing business after a final two-way pitch.
New CRM technology to help UK mobile operators
03 Aug 2004 | by Emma Rigby,
Espana, which has launched SMS-based CRM technology.
Microsoft moves $400m CRM account to Wunderman
13 Feb 2004 | by Staff,
in the early 1990s. Microsoft's CRM work had previously been split between a number of agencies. Wunderman ...
Masterfoods appoints O2 for CRM text campaign
18 Mar 2003 | by Claire Billings,
LONDON - Masterfoods has appointed O2 to handle the text marketing side of its £10m customer drive across its most famous chocolate brands such as Snickers and Mars.
Chemistry picks up Microsoft CRM brief after four-way pitch
14 Feb 2003 | by MARK SWENEY
appointment like this is heartening because it goes beyond direct marketing and digital, showing that CRM ...
Grimes departs British Gas after a year as CRM chief
06 Feb 2003 | by Mark Kleinman,
' departure, and said British Gas had "decided to realign the responsibilities of the CRM role". Though he ...
Microsoft selects US marketer for CRM
01 Aug 2002 | by Ravi Chandiramani,
LONDON - Microsoft has drafted in US marketer Steve Guggenheimer to step up customer relationship marketing and cross-selling activity across its business and consumer markets.
DIRECT: Microsoft selects US marketer for CRM
01 Aug 2002 | by RAVI CHANDIRAMANI
Microsoft has drafted in US marketer Steve Guggenheimer to step up customer relationship marketing and cross-selling activity across its business and consumer markets.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
