DMG acquires 20:20 London for up to £2m
14 Dec 2009 | by Daniel Farey-Jones
:20 Network, offering web design and build, online marketing and advertising, e-CRM, viral marketing, social ...
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From DM Bulletin to Data and Direct Bulletin
13 Oct 2011 | by Daniel Farey-Jones
tribe, building a viewer database and a CRM programme . Ironically, it will perhaps join the ranks ... and better personalisation." So CRM continues to prove a draw for a variety of brands, with Kellogg ... , with a rich repository of details on more than 800 million people and its own vision of "Social CRM ...
How not to overstep the mobile mark
29 May 2008
and effective communication vehicle. Evolving the usage of SMS as a CRM tool has meant that mobile marketing ...
Nokia swoops on mobile ad specialist Enpocket
17 Sep 2007 | by Daniel Farey-Jones
Enpocket has developed its own mobile advertising and CRM platform and works for mobile operators, publishers and advertisers, with its own ad sales team. It is headquartered in Boston with offices in New ... for an ecosystem to develop. In the UK, Enpocket has supplied Daily Mirror publisher Trinity Mirror with CRM ...
Flytxt Neon promotes Williams to chief executive officer
26 Jun 2007 | by Alex Donohue
and entertainment group Buongiomo, as the company decided to focus more on its mobile CRM platform, Neon. Williams ...
Flytxt sells agency operations but retains brand
17 May 2007 | by Daniel Farey-Jones
operations of Flytxt for £2.74m, leaving Flytxt focused on its mobile CRM technology platform Neon.
Borders' mobile campaign deemed a success
16 May 2007 | by Joanne Payne
marketing as a way of bringing consumers in-store. Laura Stafford, CRM and online manager at Borders ...
MTV signs Siren as exclusive SMS TV games partner
13 Apr 2007 | by Joanne Payne
scheduled. Siren has also built in a CRM capability, encouraging players to visit an MTV Games WAP site ...
Trinity Mirror invests in mobile CRM platform
19 Mar 2007 | by Daniel Farey-Jones
Enpocket allowing the publisher to handle mobile CRM across its media portfolio.
Mobile is another direct medium but the rules are different
31 Oct 2006 | by by Charles Ping
long term CRM strategy. To register for the seminar, contact Pippa Simmons on 020 7291 3355 ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
