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Research In Motion, the Canadian owner of BlackBerry, is handling the pitch directly and has asked direct marketing agencies to pitch for the business, which will involve both traditional direct marketing and event management. It is believed that BlackBerry will also review its digital and CRM arrangements ...
Story has been handed the responsibility for developing SSE's utility brands, which include Southern Electric, Scottish Hydro-Electric and Swalec, and managing its CRM activity. The agency won the business following a competitive pitch against three agencies, understood to be The Leith Agency, 1576 ...
proposition with engaging content, British Gas invested in software to enable e-CRM, ensuring that customers ...
material and put in place an international CRM system. OgilvyOne already handled some direct marketing ...
Dunhill has developed a system with Computer Software Group to improve its CRM. A virtual assistant
' departure, and said British Gas had "decided to realign the responsibilities of the CRM role". Though he ...
to play a leading role in the group's overall customer relationship management (CRM) strategy. His ... ' departure, and said British Gas had "decided to realign the responsibilities of the CRM role". Though he ...
The global software giant informed the agency of its decision last week. It is hunting a single agency to create an integrated customer relationship management (CRM) strategy. The formal pitch comes ... single integrated CRM strategy," said Gregory. The successful agency will handle all DM and sales ...
LONDON - Microsoft has drafted in US marketer Steve Guggenheimer to step up customer relationship marketing and cross-selling activity across its business and consumer markets.
Microsoft has drafted in US marketer Steve Guggenheimer to step up customer relationship marketing and cross-selling activity across its business and consumer markets.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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