Vodafone moves £4m account to Partners Andrews Aldridge
23 Jun 2005 | by by Daniel Farey-Jones
. "It is testament to our skills in business to business CRM and is a great win for the agency ...
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HTW expands planning with Reed appointment
30 Sep 2005 | by by Claire Billings
the agency's most high-profile accounts. He is credited with developing the acquisition and CRM strategy ... ' appointment reflects increasing demand from clients for more strategic CRM combined with traditional above ...
Energy supplier SSE looks to improve customer relations
22 Jun 2005 | by by Ben Carter
Story has been handed the responsibility for developing SSE's utility brands, which include Southern Electric, Scottish Hydro-Electric and Swalec, and managing its CRM activity. The agency won the business following a competitive pitch against three agencies, understood to be The Leith Agency, 1576 ...
Siemens and Spinnaker team up for mobile viral campaign
26 Apr 2005 | by by Sam Matthews
LONDON – Siemens is launching an email and viral game, marking its first online CRM campaign, which...CRM programme." If you have an opinion on this or any other issue raised on Brand Republic, join ...
DMA lines up speakers for mobile marketing one-day seminar
18 Mar 2005 | by by Daniel Farey-Jones
to maximise the benefits of MMS and mobile video. Charles Ping, DMA chairman and head of CRM for Guardian ... successful direct marketing campaigns and develop effective long-term CRM strategy." The speaker line ... of operations at Flytxt; Jenny McGee, head of England CRM and online marketing at VisitBritain; and Amanda ...
Flytxt and Yahoo Mobile agree cross-selling deal
11 Feb 2005 | by Daniel Farey-Jones,
LONDON – Yahoo! Mobile Europe is using Flytxt's Direct CRM system to cross-sell its mobile content
Proximity expands mobile business with Ericsson
29 Nov 2004 | by Staff,
and CRM agencies alike." The deal comes as relationship marketing campaigns increasingly include mobile ...
DMA to set up mobile marketing strategy committee
18 Nov 2004 | by Daniel Farey-Jones,
and head of CRM for The Guardian, said: "The rate of change within the mobile marketplace over the next 12 ...
BSkyB files lawsuit against EDS over £61m contract
17 Aug 2004 | by Sam Matthews,
Under the two-year contract, signed in November 2000, EDS was to provide BSkyB with CRM and build ... in CRM since 2000 but the deal was terminated in December 2002, when the satellite broadcaster decided ... heavily in CRM, marketing and infrastructure over the next three years to meet forecast subscriber numbers ...
New CRM technology to help UK mobile operators
03 Aug 2004 | by Emma Rigby,
Espana, which has launched SMS-based CRM technology.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
