to remove filtersTUI Travel marketing director Jeremy Ellis on keeping clear of troubled rivals
23 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
of product development, publishing and CRM, rising to head of marketing, TUI Travel (2006 ...
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Lufthansa introduces Berlin routes
24 May 2012 | by Loulla-Mae Eleftheriou-Smith
, supported by direct mail activity. Additional pre-launch activity will see CRM, direct and email ...
Thomson targets gains with early £5m ad campaign
18 Oct 2011 | by Loulla-Mae Eleftheriou-Smith
is supported by cinema, outdoor, online and press activity, running until May next year. Direct marketing, CRM ...
Premium travel operator Western & Oriental in brand refresh
17 Oct 2011 | by Loulla-Mae Eleftheriou-Smith
stood for". Immediate activity around the rebrand features CRM activity and the launch of a new ...
CMOs fail to cope with real-time brand conversations, says IBM
11 Oct 2011 | by Matthew Chapman
% are tracking consumer reviews to help shape their strategies. Carolyn Heller Baird, CRM research lead ...
National Express shifts focus to CRM
15 Sep 2011 | by Loulla-Mae Eleftheriou-Smith
and value of its CRM programme, National Express Offers....The coach operator will target key demographics through the development of detailed consumer understanding, marking a significant change from its previous price-led approach. The advertising and CRM account for National Express, worth 5m, will be handled by McCann Erickson Birmingham. Susanna ...
Power 100: 100 to 50
17 May 2011 | by Nicola Clark
period of rapid expansion, with the brand now available in 27 countries. The former CRM director ... was previously responsible for CRM and ecommerce at the brand. 71: STEPHEN MCGILL - XBOX Microsoft's UK ...
First Choice bids to own 'all-inclusive' category
08 Apr 2011 | by Loulla-Mae Eleftheriou-Smith
First Choice high-street stores, and a CRM campaign. The all-inclusive holidays give customers ...
GyroHSR lands Heathrow Express business
13 Jan 2011 | by Sara Kimberley
The agency won the 4 million business after a competitive pitch against 13 undisclosed agencies. The media account was previously handled by Carat, while JJ Advertising and Libertine London shared the creative business. GyroHSR will now be responsible for advertising, digital, media and CRM. A campaign ...
Audi marketing director Peter Duffy moves to easyJet
14 Dec 2010 | by Loulla-Mae Eleftheriou-Smith
particular expertise in customer insight and the use of CRM, which will add real value to our business ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
