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Power 100: 100 to 50

period of rapid expansion, with the brand now available in 27 countries. The former CRM director ... was previously responsible for CRM and ecommerce at the brand. 71: STEPHEN MCGILL - XBOX Microsoft's UK ...

GyroHSR lands Heathrow Express business

The agency won the 4 million business after a competitive pitch against 13 undisclosed agencies. The media account was previously handled by Carat, while JJ Advertising and Libertine London shared the creative business. GyroHSR will now be responsible for advertising, digital, media and CRM. A campaign ...

Eurostar targets business travellers with ad push

The TV, outdoor, digital and CRM push, created by Fallon, coincides with the launch of its new Standard Premier class. Featuring the tagline "Let your mind explore" which mimics the "Exploring is beautiful" strapline used in Eurostar s recent consumer-focused campaign the activity seeks to reinforce ...

End of 'digital' road

communities of customers and develop CRM solutions, product departments will crowdsource to aid innovation ...

Birmingham Airport hires 3Sixty for website revamp

the current BHX database, building on the current CRM programme, to allow the airport more opportunity ...

Starwood Hotels kicks off pitch for global CRM business

for a direct marketing network to handle its global CRM business.

Eurostar hires RAPP to direct account

LONDON - Eurostar has appointed RAPP to handle its pan-European CRM account following a pitch....RAPP has been handed the consolidated account, and will be tasked with supporting Eurostar across three core areas - CRM, loyalty marketing and e-commerce. Over the coming months, Eurostar will be further developing its traveller communications and refining its award-winning website . ...

The Work: Private view

Project: Freelander 2 Client: Peter Lee, CRM and internet manager, Land Rover Brief: Increase sales ...

The Work: New campaigns - UK

." FORD - THE RANGER CHALLENGE CREDITS Project: The Ranger challenge Client: Hans Rutlin, CRM ...

The Work: New campaigns - UK

CREDITS Project: Intrepid traveller Client: Ginny Macklen, head of CRM, Virgin Holidays Brief: Entice ... team Client: Simon Cobby, head of CRM, News Group Newspapers Brief: Encourage sign-up to the 2008 ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.