Birmingham Airport hires 3Sixty for website revamp
16 Oct 2009 | by Jacquie Bowser
the current BHX database, building on the current CRM programme, to allow the airport more opportunity ...
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16 Oct 2009 | by Staff
Minty, head of CRM at Arcadia Group, which runs retailers including Topshop, Dorothy Perkins and Miss ...
Choice Hotels Europe hires Spinnaker for CRM work
20 Jan 2009 | by Jacquie Bowser
Spinnaker will develop a campaign to encourage 100,000 prospects and customers of the hotel chain to opt in to an email communications programme, enabling Choice to migrate from a predominantly print based CRM programme to a digital based programme. Amy Ziegenfuss, marketing director at Choice Hotels ...
First Choice launches fresh CRM work
09 Jan 2009 | by Daniel Farey-Jones
LONDON - First Choice Holidays has set up a new CRM programme, which is designed to integrate
Eurostar direct pitch narrowed down to three
01 Oct 2008 | by Nikki Sandison
Europe, as well as CRM programmes in the UK. On Tuesday, Marketing magazine revealed that Greg ...
Club Med appoints Cogent Elliott to £1.5m integrated account
23 Jul 2008 | by Nikki Sandison
including CRM, digital, direct and traditional. Club Med has also appointed Brilliant Media, which works ...
Virgin Trains confirms review of advertising account
12 May 2008 | by Darren Davidson
The account has been with Rainey Kelly Campbell Roalfe/Y R for more than 10 years. The review also includes Virgin Rail s online and CRM accounts, currently handled by glue London and Craik Jones Watson Mitchell Voelkel respectively. It does not include media planning and buying duties, handled ...
Rocco Forte targets regular visitors with email campaign
13 Dec 2007 | by Alex Donohue
-devised email and mailing CRM campaign, encouraging previous customers to visit the chain's five-star luxury
Virgin Holidays targets the recently returned in DM push
14 Nov 2007 | by Staff
and personalising the mailing with the member s name. Helen Litvak, general manager of CRM at Virgin Holidays, said ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
