TUI Travel marketing director Jeremy Ellis on keeping clear of troubled rivals
23 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
of product development, publishing and CRM, rising to head of marketing, TUI Travel (2006 ...
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Lufthansa introduces Berlin routes
24 May 2012 | by Loulla-Mae Eleftheriou-Smith
, supported by direct mail activity. Additional pre-launch activity will see CRM, direct and email ...
Thomson targets gains with early £5m ad campaign
18 Oct 2011 | by Loulla-Mae Eleftheriou-Smith
is supported by cinema, outdoor, online and press activity, running until May next year. Direct marketing, CRM ...
Premium travel operator Western & Oriental in brand refresh
17 Oct 2011 | by Loulla-Mae Eleftheriou-Smith
stood for". Immediate activity around the rebrand features CRM activity and the launch of a new ...
CMOs fail to cope with real-time brand conversations, says IBM
11 Oct 2011 | by Matthew Chapman
% are tracking consumer reviews to help shape their strategies. Carolyn Heller Baird, CRM research lead ...
National Express shifts focus to CRM
15 Sep 2011 | by Loulla-Mae Eleftheriou-Smith
and value of its CRM programme, National Express Offers....The coach operator will target key demographics through the development of detailed consumer understanding, marking a significant change from its previous price-led approach. The advertising and CRM account for National Express, worth 5m, will be handled by McCann Erickson Birmingham. Susanna ...
Power 100: 100 to 50
17 May 2011 | by Nicola Clark
period of rapid expansion, with the brand now available in 27 countries. The former CRM director ... was previously responsible for CRM and ecommerce at the brand. 71: STEPHEN MCGILL - XBOX Microsoft's UK ...
First Choice bids to own 'all-inclusive' category
08 Apr 2011 | by Loulla-Mae Eleftheriou-Smith
First Choice high-street stores, and a CRM campaign. The all-inclusive holidays give customers ...
Eurostar launches social media campaign
28 Jan 2011 | by Loulla-Mae Eleftheriou-Smith
will win free Eurostar travel for a year. Daniela Glynn-Jones, social media and CRM manager, Eurostar ...
Audi marketing director Peter Duffy moves to easyJet
14 Dec 2010 | by Loulla-Mae Eleftheriou-Smith
particular expertise in customer insight and the use of CRM, which will add real value to our business ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
