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TUI unveils new positioning

by BMB, includes print, direct mail, e-CRM and PR activity and depicts the range of swimming pools ...

Eurostar hires RAPP to direct account

LONDON - Eurostar has appointed RAPP to handle its pan-European CRM account following a pitch....RAPP has been handed the consolidated account, and will be tasked with supporting Eurostar across three core areas - CRM, loyalty marketing and e-commerce. Over the coming months, Eurostar will be further developing its traveller communications and refining its award-winning website . ...

Unopened direct mail rates fall in 2008

to mail and be damned,' says Pamela Bath, director at market planning and CRM consultancy Blueberry Wave ...

The week in Marketing: 1 October 2008

. Partners Andrews Aldridge will be handed the brief of an integrated online and offline CRM campaign, which ...

Direct brief: CrossCountry appoints Honeycomb as CRM partner

CrossCountry, the Arriva-owned train operator, has appointed software firm Honeycomb as its CRM

News brief: Eurostar shortlists agencies

-the-line account, which includes ecommerce and loyalty responsibilities across Europe, and CRM programmes in the UK

Eurostar announces pitch shortlist

includes e-commerce and loyalty responsibilities across Europe, as well as CRM programmes in the UK..... The pitch is being overseen by Louise Holah, the e-commerce, commercial and CRM manager at Eurostar, who ...

Direct brief: First Choice Holidays seeks direct shop

the brief. WDMP, which was hired to handle a CRM project last year, will be involved in the review.

Dubai hotel group names marketer to launch Atlantis, The Palm

is also charged with establishing a new CRM programme. The ocean-themed hotel, which has more than 1 ...

News brief: Virgin Trains kicks off review

/Y&R for a decade. The review also spans its online and CRM accounts, handled by glue London and Craik Jones

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