12 Jan 2012
| by Sara Kimberley
Four Seasons Hotels and Resorts is holding a review of its global advertising, media and CRM...the chain's global advertising, working across its global brand, local marketing, CRM, creative design ...
CRM specialist to explore ways in which it can increase spend levels and loyalty among customers ...
08 Dec 2011
| by Sara Kimberley
Whitbread has appointed EHS 4D to handle its CRM account across its portfolio of brands....The company, which owns brands including Premier Inn, Costa Coffee and Beefeater Grill, began approaching agencies in August through the AAR.
EHS is Whitbread's first retained CRM agency as it tries to bring its brands closer together and encourage customers to try other offerings in its portfolio ...
27 Oct 2011
| by Matt Williams
BAA Airports is looking for a CRM agency to handle its WorldPoints Loyalty Programme.
18 Oct 2011
| by Loulla-Mae Eleftheriou-Smith
is supported by cinema, outdoor, online and press activity, running until May next year. Direct marketing, CRM ...
17 Oct 2011
| by Loulla-Mae Eleftheriou-Smith
stood for".
Immediate activity around the rebrand features CRM activity and the launch of a new ...
11 Oct 2011
| by Matthew Chapman
% are tracking consumer reviews to help shape their strategies.
Carolyn Heller Baird, CRM research lead ...
06 Oct 2011
| by Sara Kimberley
At the beginning of the review, which began in January and was initially conducted through the AAR, the theme park said it wanted an agency to handle traditional advertising, as well as direct marketing and CRM activity.
Disneyland has now opted instead to appoint BETC, which opened in May.
Its sister ...
15 Sep 2011
| by Loulla-Mae Eleftheriou-Smith
and value of its CRM programme, National Express Offers....The coach operator will target key demographics through the development of detailed consumer understanding, marking a significant change from its previous price-led approach.
The advertising and CRM account for National Express, worth 5m, will be handled by McCann Erickson Birmingham.
Susanna ...
04 Aug 2011
| by Matt Williams
Whitbread is looking for an agency to handle its CRM business, as the company attempts to build..., with an appointed agency set to be in place soon after.
Whitbread has never had a retained CRM agency but intends ...
customers to try other offerings in its portfolio.
News of the CRM pitch follows that of Whitbread ...
02 Jun 2011
| by Katherine Levy
partnerships, CRM, social media and display activity.
MediaVest Manchester is the UK incumbent while ...