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Four Seasons Hotels calls review of global accounts

Four Seasons Hotels and Resorts is holding a review of its global advertising, media and CRM...the chain's global advertising, working across its global brand, local marketing, CRM, creative design ... CRM specialist to explore ways in which it can increase spend levels and loyalty among customers ...

Whitbread appoints EHS 4D for CRM activity

Whitbread has appointed EHS 4D to handle its CRM account across its portfolio of brands....The company, which owns brands including Premier Inn, Costa Coffee and Beefeater Grill, began approaching agencies in August through the AAR. EHS is Whitbread's first retained CRM agency as it tries to bring its brands closer together and encourage customers to try other offerings in its portfolio ...

BAA seeks CRM agency to handle loyalty programme

BAA Airports is looking for a CRM agency to handle its WorldPoints Loyalty Programme.

Thomson targets gains with early £5m ad campaign

is supported by cinema, outdoor, online and press activity, running until May next year. Direct marketing, CRM ...

Premium travel operator Western & Oriental in brand refresh

stood for". Immediate activity around the rebrand features CRM activity and the launch of a new ...

CMOs fail to cope with real-time brand conversations, says IBM

% are tracking consumer reviews to help shape their strategies. Carolyn Heller Baird, CRM research lead ...

BETC London snares £5m Disneyland brief

At the beginning of the review, which began in January and was initially conducted through the AAR, the theme park said it wanted an agency to handle traditional advertising, as well as direct marketing and CRM activity. Disneyland has now opted instead to appoint BETC, which opened in May. Its sister ...

National Express shifts focus to CRM

and value of its CRM programme, National Express Offers....The coach operator will target key demographics through the development of detailed consumer understanding, marking a significant change from its previous price-led approach. The advertising and CRM account for National Express, worth 5m, will be handled by McCann Erickson Birmingham. Susanna ...

Whitbread reviews CRM across brand portfolio

Whitbread is looking for an agency to handle its CRM business, as the company attempts to build..., with an appointed agency set to be in place soon after. Whitbread has never had a retained CRM agency but intends ... customers to try other offerings in its portfolio. News of the CRM pitch follows that of Whitbread ...

Thomas Cook to review pan-Euro digital media

partnerships, CRM, social media and display activity. MediaVest Manchester is the UK incumbent while ...

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