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Dixons 'Return Of The Jedi' by M&C Saatchi

The 40-second ad will be supported by online advertising, as well as point-of-sale, social media, CRM and PR activity, and follows last year s campaign that featured the Star Wars favourites C-3PO and R2-D2 browsing a Megastore. ...

Volvo 'The Naughty Volvo' by Arnold Worldwide

on and offline CRM elements, produced by EHS 4D. ...

Mazda unveils first brand-led marketing campaign

was created by WPP's Team Mazda Europe, including website development by Syzygy, CRM by Wunderman, and media ...

End of 'digital' road

communities of customers and develop CRM solutions, product departments will crowdsource to aid innovation ...

LBI: The blended future

it to ideas in real time. It seems to us that connecting content and CRM is essential. So your culture has ...

The Dawn of Engagenomics

to CRM and loyalty programmes, events and, more recently, a host of digital techniques ...

Content is King

management", "direct marketing" and "CRM", but an ecosystem that uses fantastic content to stimulate ...

Video: TUI launches Thomson and First Choice ads

, direct mail, E-CRM, in-store and PR activity. ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.