50 Years of Fame: Looking forward
21 Sep 2005 | by Justin Sampson, Director of CRM, ITV Sales
Television has been the dominant marketing medium of our time. The challenge for the industry is to ensure that it stays that way.
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QVC assigns CRM business
09 Sep 2008 | by Ed Kemp
LONDON - Home-shopping channel QVC has hired direct marketing agency Stephens Francis Whitson to handle customer relationship marketing as it strives to increase repeat purchase and customer loyalty.
Seamless CRM through customer magazines
25 Jan 2008
Customer Relationship Management or CRM is such an example, but while it failed to make ... publishing perfectly encapsulates the spirit of CRM. The channel -- the second fastest growing in the UK ... drive, supporting and encouraging the other channels, proving that a rich seam of CRM can run, alive ...
Mazda backs CRM drive with customer magazine
07 Nov 2006 | by by Melanie Godsell
LONDON - Mazda is to launch a global customer magazine next year as part of a CRM and loyalty
Amazon selects European chief for CRM activity
29 Aug 2003 | by Staff,
LONDON - Amazon.com has installed Tamsin Todd as European head of CRM to spearhead the online
Trinity Mirror invests in mobile CRM platform
19 Mar 2007 | by Daniel Farey-Jones
Enpocket allowing the publisher to handle mobile CRM across its media portfolio.
BBC shakes up CRM for iPlayer services
30 Oct 2008 | by Matt Williams
range of other unspecified direct marketing messaging services, and provide associated CRM tools. No agency currently handles the direct marketing and CRM for the iPlayer application, although, in July ...
Birmingham Evening Mail embarks on CRM drive
20 Apr 2004 | by Staff,
The campaign developed by the relationship marketing consultancy aims to boost the Trinity Mirror-owned newspaper's readership by growing its direct delivery programme. Warl i-Sight will use direct marketing and telemarketing, supported with data analysis, in an integrated CRM programme involving neighbour ...
Goodfellow joins MEN Media as CRM chief
06 Nov 2007 | by Jacquie Bowser
LONDON - MEN Media, publisher of the Manchester Evening News, has appointed Mark Goodfellow to the new position of customer relationship manager.
Monster gives European CRM task to Wunderman
21 Jun 2006 | by Ed Kemp
Monster.com, the recruitment website, has awarded its pan-European customer relationship marketing account to Wunderman.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
