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LONDON - Home-shopping channel QVC has hired direct marketing agency Stephens Francis Whitson to handle customer relationship marketing as it strives to increase repeat purchase and customer loyalty.
, is to place more emphasis on digital CRM, as part of a shake-up of the agency by its new head Louise Ainsworth....The change in the division's focus is understood to have led to the departure of creative David Hurren, who follows Tim Carrigan, the former managing partner who left at the end of the last year. Ainsworth said: "Looking forward, we believe our focus must be on digital CRM." She said the agency's new ...
Yakult, the probiotic drink brand, has appointed Elvis to handle its UK digital and CRM business..... It is the first time that Yakult has appointed a single agency for both digital and CRM. In the past, it has ... for overhauling Yakult's CRM strategy later this year. Working with Yakult's creative agency, Euro RSCG, Elvis will promote the brand's current "Listen to your gut" messaging throughout its website and CRM communications ...
Ladbrokes is reviewing its £10m digital and customer relationship marketing (CRM) business....The reviews have been sparked by the arrival of CRM head Darren Moffet, who left his role as head of interactive communications at BT at the end of last year. The digital review, which encompasses ... is understood to have shortlisted six agencies to pitch for the CRM business, which includes the marketing ...
LONDON - Nikon has appointed DCH to handle its digital CRM strategy following a pitch against
will have to opt in to receive e-mail marketing, according to a survey by CRM Technologies. Fifty six
Broadsystem will create and manage all Marriott direct marketing campaigns and will also be responsible for the design, build and management of a customer relationship management (CRM) platform. Broadsystem will use Alterian technology to build the platform, having established a partnership ...
added that CRM is crucial to the arts venue and, following WARL's appointment, it must become more ...
LONDON - Tequila\London has won the £1 million relationship marketing task for the low-calorie sweetener Canderel. It has also scooped the brand's digital business in France.
Ebookers has hired Stephens Francis Whitson, the direct start-up backed by VCCP, to handle its customer relationship management.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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