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CRM is dead: long live CRM

20 Jun 2003

CRM lore has it that the route to short-term profitability lies in servicing and growing your ... . It's time for somebody to rewrite the rulebook of customer relationship management. CRM has ... , while showing a profit in the process. Acquiring customers is a different direction for CRM, which ...

QVC assigns CRM business

09 Sep 2008 | by Ed Kemp

LONDON - Home-shopping channel QVC has hired direct marketing agency Stephens Francis Whitson to handle customer relationship marketing as it strives to increase repeat purchase and customer loyalty.

Proximity to extend CRM offering

30 May 2002 | by Claire Billings,

LONDON - Proximity is to extend its CRM offering through a partnership with CRM marketing...The partnership aims to combine Customer Management Solutions' CRM tools, including a database of more than 100 businesses, with Proximity's CRM Barometer, a research product that helps companies develop their CRM strategies. Chris Tatner, director of Proximity Consulting, said: "We are very excited ...

Benecol appoints agency for CRM

16 Sep 2008 | by Ed Kemp

LONDON - Benecol has hired Chemistry to handle its customer relationship marketing programme.

Premium TV boosts CRM strategy

27 Jan 2003 | by Staff,

to upgrade its online stores as part of a move to improve its CRM strategy...., and enhance Premier TV's CRM strategy through integration of the stores with its centralised database ... improve both performance and manageability, and allow the further development of our CRM capabilities ... and single sign-on for improved CRM. Carlo Rimini, managing director at Snow Valley, said: "The partnership ...

Tribal marketing is the future of CRM

25 Apr 2003

For CRM to be effective, segmentation needs to reflect the fact that consumers can no longer...for change's sake. Around 70% of CRM implementations have failed to date and two main causes of this have been identified. Firstly, that staff responsible for implementing CRM solutions have been poorly ... . If this is the case, the adoption of these new, tribal categories will revitalise CRM programmes and enable them ...

Ogilvy Interactive to focus on CRM

27 Jan 2003 | by Claire Billings,

, is to place more emphasis on digital CRM, as part of a shake-up of the agency by its new head Louise Ainsworth....The change in the division's focus is understood to have led to the departure of creative David Hurren, who follows Tim Carrigan, the former managing partner who left at the end of the last year. Ainsworth said: "Looking forward, we believe our focus must be on digital CRM." She said the agency's new ...

NOP launches global CRM consultancy

28 Oct 2002 | by Staff,

and CRM.

DIRECT BRIEFS: Nationwide overhals CRM

22 Nov 2001

Nationwide is overhauling its customer relationship management (CRM) activity as part of a drive to improve the targeting of its direct marketing. The building society is launching a CRM system that will aim to provide a single view of its customers across all communications channels. The initiative ...

CRM gets stuck at the door

18 Jul 2003

Businesses were quick to embrace CRM and huge investments were made in order to implement this "must have" technology. But more recently, the reputation of CRM has suffered. In late 2001, analyst Gartner predicted that by 2006 over 50% of CRM projects will have failed, and that the majority will have ...

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