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QVC assigns CRM business

09 Sep 2008 | by Ed Kemp

LONDON - Home-shopping channel QVC has hired direct marketing agency Stephens Francis Whitson to handle customer relationship marketing as it strives to increase repeat purchase and customer loyalty.

Benecol appoints agency for CRM

16 Sep 2008 | by Ed Kemp

LONDON - Benecol has hired Chemistry to handle its customer relationship marketing programme.

MRM wins Philadelphia CRM account

30 Jul 2010 | by Sara Kimberley

Kraft Foods has appointed MRM Worldwide to handle its CRM business for its Philadelphia account...The review, which took place in March, was sparked by Kraft s interest in increasing its CRM spend, having not invested in the discipline in recent years. It followed Kraft s takeover of chocolate giant Cadbury in February, in a deal worth 11.4bn. In March, MRM Worldwide was appointed alongside Proximity ...

Wickes seeks shop for CRM business

27 Jan 2011 | by Matt Williams

Wickes, the DIY retailer, is looking for an agency to handle its CRM business....on its ad account since January 2008. Its relationship with the retailer is unaffected by the CRM pitch. ...

Maserati hands CRM brief to WDMP

14 Apr 2011 | by Sara Kimberley

global CRM account....and was handled directly by Maserati. WDMP will now be responsible for developing and implementing a global CRM ... agency for its CRM business. Maxus will continue to handle its UK media account. Last year, Maserati ... , said: "WDMP has been tasked to deliver a CRM strategy that will drive customer engagement that creates ...

Starbucks launches pitch for CRM activity

06 Oct 2011 | by Sara Kimberley

The coffee shop chain has sent RFIs directly to agencies ahead of a pitch as it looks to ramp up its CRM activity. The brief includes work on the Starbucks Card loyalty scheme. It is understood that Starbucks has not previously worked with an agency dedicated to handling its UK CRM account. However ...

L'Oreal calls UK CRM review

10 Feb 2011 | by Sara Kimberley

, Panlogic and Rapp for its direct marketing and CRM business. It currently uses a number of agencies across ...

Marriott hands CRM duties to Broadsystem

16 Oct 2008 | by Dan Leahul

Broadsystem will create and manage all Marriott direct marketing campaigns and will also be responsible for the design, build and management of a customer relationship management (CRM) platform. Broadsystem will use Alterian technology to build the platform, having established a partnership ...

Monarch appoints WDMP to CRM brief

14 Oct 2010 | by Sara Kimberley

Monarch, the airline and travel group, has appointed WDMP to handle its customer relationship marketing after a competitive pitch.

Britvic launches UK digital and CRM review

07 Apr 2011 | by Sara Kimberley

Britvic is looking for an agency to handle its UK digital and CRM activity....are not looking for a digital agency nor are we looking to replace our current CRM supplier. We are in regular ...

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