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The agency will develop both on- and offline CRM communications for the luxury hotel chain in a bid to boost repeat bookings and encourage customers to visit more of its hotels around the world. The initial campaign for the recently rebranded Rocco Forte Collection focuses on the opening of two hotels ...
TMW has launched a CRM drive for Nissan,'You + Nissan Care', across direct mail and email..., contains unique messages to owners and directs drivers to the Care website. Yasmin Al Jeboury, CRM ... for its CRM programme , with TMW leading the creative. ...
LONDON - VisitScotland is looking for agencies to handle its pan-European advertising, online, CRM..., it is considering appointing a separate agency for its CRM activity but is also interested in hearing from agencies that can provide the whole range of online, advertising and CRM services. Its creative budget ...
The 40-second ad will be supported by online advertising, as well as point-of-sale, social media, CRM and PR activity, and follows last year s campaign that featured the Star Wars favourites C-3PO and R2-D2 browsing a Megastore. ...
in order to centralise its direct marketing and CRM strategy ahead of ambitious growth plans. The marque ... to handle CRM strategy. The remit will be to assess where each individual market is up to in terms of their CRM activity, with a view to introducing one strategy that will apply pan-regionally but will allow ...
The MoD has sent out an initial request for information to UK and European agencies ahead of a pitch. The incumbent, Tequila, will defend the business. The brief covers the Army s below-the-line recruitment campaigns and will see the successful agency produce CRM, data analysis, conversion programmes ...
The agency won the business, worth 2m, following a lengthy pitch process handled by the AAR. Tequila/London, Tullo Marshall Warren and EHS Brann Cirencester also pitched for the work. Partners will now be given the brief to create an integrated online and offline CRM campaign targeting pregnant ...
The whisky brand has shortlisted three undisclosed agencies to pitch for the account. Claydon Heeley, which was hired to handle a global CRM project for the brand in January, was not invited to pitch ... to produce a CRM loyalty campaign aimed at encouraging consumers to try the whisky as well as making sure ...
The firm, which owns the Smirnoff, Baileys and Guinness brands, is reviewing direct mail, digital and CRM activity. The direct and digital agencies that are understood to be affected include Tullo Marshall Warren (TMW), AKQA, Agency Republic and Chemistry Communications. A spokeswoman for Diageo said ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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