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Tequila\ wins CRM brief for Canderel

27 Jan 2006 | by Claire Billings

LONDON - Tequila\London has won the £1 million relationship marketing task for the low-calorie sweetener Canderel. It has also scooped the brand's digital business in France.

Ebookers chooses SFW to handle CRM

26 Aug 2005 | by Claire Billings

Ebookers has hired Stephens Francis Whitson, the direct start-up backed by VCCP, to handle its customer relationship management.

Miele starts agency search for CRM task

05 Nov 2009

LONDON - Miele is looking for an agency to create an ongoing CRM programme for its consumer

HTW scoops £5m Foster's CRM brief

13 Jan 2006

. The appointment marks a change in strategy for the brand. The programme will be the brewer's first foray into CRM ... ventured into experiential marketing. The CRM programme is expected to use mobile communications to reach ... do cinema and TV for San Miguel, sales promotion for Kronenbourg, strategy for Baltika and now CRM ...

BBC shakes up CRM for iPlayer services

30 Oct 2008 | by Matt Williams

range of other unspecified direct marketing messaging services, and provide associated CRM tools. No agency currently handles the direct marketing and CRM for the iPlayer application, although, in July ...

Premier Inn seeks shop for CRM task

26 Nov 2009

. In the past, the company has worked with EHS Brann and Heresy, which merged into VCCP. More recently, its CRM ... : "We are looking at a number of avenues for development of our CRM, but we have nothing confirmed ...

Rapp lands pan-European CRM business for Eurostar

20 Nov 2008 | by Matt Williams

Rapp will be briefed with working across three core areas - CRM, loyalty and e-commerce programmes. The appointment follows a six-month search by Eurostar, after the company called a review of the account in May ... . Louise Holah, Eurostar's e-commerce, commercial and CRM manager, said: We look forward to working ...

D&A seeks agency to handle CRM brief

03 Feb 2006 | by by Staff

The company's DM account is currently held by Target Marketing. However, D A is said to be reassessing its approach to DM to become more CRM-focused. Tim Bean, the company's head of CRM, is in the process of drawing up a shortlist. D A's £4m advertising account is handled by Delaney Lund Knox Warren ...

D&A seeks agency to handle CRM brief

03 Feb 2006

The company's DM account is currently held by Target Marketing. However, D&A is said to be reassessing its approach to DM to become more CRM-focused. Tim Bean, the company's head of CRM, is in the process of drawing up a shortlist. D&A's £4 million advertising account is handled by Delaney Lund Knox ...

Nestle seeks agency for CRM beverage task

09 Sep 2005 | by by Claire Billings

to Nielsen Media Research figures. The CRM task is worth more than £15m over three years. Relationship ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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