Click 
to remove filters
LONDON - Sony UK has appointed HS&P to manage its Customer Relationship Management (CRM) activity...HS P, which specialises in relationship marketing, will work on the newly-created account comprising of online and offline CRM activity across Sony's UK consumer electronics division. Andy Hazel, head of CRM at Sony UK, hopes that the work will bring Sony closer to customers in a measurable way ...
and value of its CRM programme, National Express Offers....The coach operator will target key demographics through the development of detailed consumer understanding, marking a significant change from its previous price-led approach. The advertising and CRM account for National Express, worth 5m, will be handled by McCann Erickson Birmingham. Susanna ...
LONDON - Nikon has appointed DCH to handle its digital CRM strategy following a pitch against
Facebook is putting social CRM and the trust that consumers put in their friendship networks...companies integrate with Facebook. "Social CRM is the ultimate opportunity for marketing and IT to come ...
LONDON - UKA, the governing body for athletics, has appointed sports CRM specialist Goodform as its
Luxury watch brand TAG Heuer is ramping up its CRM activity in an attempt to achieve a sales uplift...sport calendar. Digital and CRM specialist Tangent Snowball has been tasked with the relaunch of TAG Heuer's CRM strategy. Helen McCall, account director at Tangent Snowball, said: "TAG Heuer is a brand ...
L'Oreal has launched its first CRM programme, as it looks to forge stronger relationships
TUI is shortlisting agencies for the combined CRM account for its Thomson Holidays and Portland Direct brands. WDMP, the incumbent on the Thomson CRM account, and McCann Erickson, the incumbent ... . A decision is expected in March. Jeremy Gidley, general manager of CRM at TUI Travel, said ...
relationship management (CRM) strategy. The aim is to create an unprecedented level of dialogue with its ... and interpretation of data as well as CRM campaigns globally. Tactics being considered to enhance consumer loyalty ... -president for digital and global marketing and CRM at Sony Ericsson, the brand is to shift its focus from customer ...
CRM is helping many businesses move out of recession, and it's evolving with the times too, says...are already taking a more intelligent approach to finding new business, and at the heart of this is CRM ... for CRM has never been stronger. Because at the heart of a good CRM system is the ability to get ... the potential for cross-selling is at its highest. And by blending the CRM system with the back-office system ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
