QVC assigns CRM business
09 Sep 2008 | by Ed Kemp
LONDON - Home-shopping channel QVC has hired direct marketing agency Stephens Francis Whitson to handle customer relationship marketing as it strives to increase repeat purchase and customer loyalty.
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CRM: CRM's impact on the bottom line
12 Dec 2002 | by ROBERT MCLUHAN
and economists could also take account of customer relationship management (CRM) metrics when they assess its ... CRM Some experts think such failures point to a fault in the way companies are analysed. Among them is QCi, which provides benchmarks of CRM capability and will shortly publish its latest State ...
Benecol appoints agency for CRM
16 Sep 2008 | by Ed Kemp
LONDON - Benecol has hired Chemistry to handle its customer relationship marketing programme.
Masterfoods bars in mammoth CRM
16 Jan 2003 | by MARK KLEINMAN
Masterfoods, maker of Mars, Twix and Snickers, is to run its biggest ever promotion across its most famous brands in a bid to understand its customers better.
Opinion: Marketing Society - Marketers must not shun CRM
22 Sep 2004 | by Steve Fearon, head of CRM at Oracle and a member of The Marketing Society
purchases. Such tools are referred to as CRM (customer relationship management) software. This software ... it is through the sales cycle or customer service. By including marketing as an integral part of the CRM cycle ... the success of a campaign and the value of marketing to the business. Marketing cannot afford to ignore CRM ...
50 Years of Fame: Looking forward
21 Sep 2005 | by Justin Sampson, Director of CRM, ITV Sales
Television has been the dominant marketing medium of our time. The challenge for the industry is to ensure that it stays that way.
DIRECT BRIEFS: Nationwide overhals CRM
22 Nov 2001
Nationwide is overhauling its customer relationship management (CRM) activity as part of a drive to improve the targeting of its direct marketing. The building society is launching a CRM system that will aim to provide a single view of its customers across all communications channels. The initiative ...
CRM's impact on the bottom line
12 Dec 2002
CRM Some experts think such failures point to a fault in the way companies are analysed. Among them is QCi, which provides benchmarks of CRM capability and will shortly publish its latest State ... correlation between good CRM and high business performance, suggesting companies that look after ...
Elizabeth Arden hunts CRM shop
26 Sep 2007
Fragrance, cosmetics and skincare brand Elizabeth Arden is seeking a relationship marketing agency to handle its first UK customer retention campaign.
Ladbrokes embarks on CRM and digital reviews
09 Feb 2005 | by Mark Sweney
Ladbrokes is reviewing its £10m digital and customer relationship marketing (CRM) business....The reviews have been sparked by the arrival of CRM head Darren Moffet, who left his role as head of interactive communications at BT at the end of last year. The digital review, which encompasses ... is understood to have shortlisted six agencies to pitch for the CRM business, which includes the marketing ...
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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
