MediaVest wins £2m accounts
03 Feb 2009 | by Tristan O'Carroll
CRM programme and improvements in the performance of its e-commerce website. Separately ...
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Channel 4 in 'multimillion' pound data and CRM investment
24 Aug 2011 | by Daniel Farey-Jones
to the appointment of Steve Forde, previously Channel 4's head of digital marketing, in the new CRM-based role ...
Starcom MediaVest Group invests in analytics with new hire
11 Nov 2010 | by Arif Durrani
Namruti will lead the group's data and analytics hub in the UK, and deliver strategies and analytics leadership for SMG clients at both a local and regional level. The analysts are responsible for projects across both offline and digital media, econometric and investment planning analysis, database, CRM ...
Meet Mark Hopkins, Volkswagen Commercial Vehicles
07 Jul 2009 | by Staff
now use MediaCom for planning, Iris for creative and digital, Ruby for CRM and RBH for local ... are using a range of media, including TV, radio, press, online, DM, eDM and CRM. The campaign ...
Global Radio appoints SeeSaw's Matt Rennie as enterprise director
28 Oct 2011 | by Maisie McCabe
Rennie will be charged with bringing together several elements of Global Radio's business including its partnership with iTunes, its gaming and directory offerings, CRM and publishing. In the new role Rennie will also be responsible for developing new commercial digital and broadcast opportunities ...
Absolute's Giles Darby joins Global Radio
17 Sep 2010 | by Maisie McCabe
Darby will represent all the Global Radio brands and will be responsible for driving revenue through sponsorships, promotions, digital media, events and CRM. In his new role Darby will lead a team of around 20 people and will be based at Leicester Square. He will report to Ed Chalmers, sales director ...
Harrods launches media division
23 Aug 2011 | by Maisie McCabe
The new division, Harrods Media, will sell advertising on digital screens in-store, in the Harrods windows, on posters and displays, lift wraps, in the Harrods Magazine and iPhone app and on promotions and CRM. Harrods Media also offers advertisers a complete production service, including ...
Global Radio restructures sales team
22 Nov 2010 | by Maisie McCabe
and CRM. He reports to sales director Ed Chalmers. ...
MPG revitalises c2c's two-for-one campaign
07 Apr 2009 | by Niki Thorne
online and electronic customer relationship management advertising, door drops using the CRM database ...
Twitter delivers better integrated brand communications
15 Sep 2009 | by Sue Unerman
campaign was usually led by the PR agency as a matter of course. And the CRM that followed would be handled ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
