Times Media cuts 15 jobs
05 Feb 2008 | by John Reynolds
in digital, CRM and senior marketing positions.
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Simon takes on new GCap relationship role
15 Nov 2005 | by Media Week
Simon, head of CRM and online marketing, to the role....Simon, who was responsible for setting up a CRM system at Classic FM, will now take charge of CRM ... reflected the growing importance of CRM within GCap. "As a media owner, our product is based around emotion ... a media neutral approach to CRM, but the main platform would be e-mail, along with mobile and some ...
Times Media cuts 15 jobs
05 Feb 2008 | by John Reynolds
in digital, CRM and senior marketing positions.
Chrysalis creates consumer panels
27 Mar 2007 | by Media Week
The development of the panels is an extension of Chrysalis s CRM database, which holds one million listeners and aids the creation of direct marketing strategies for the radio-owner s different brands. The project will endeavour to give brands greater accountability for money spent on radio. Chrysalis ...
Magazines to get tips from the "experts"
02 Nov 2004 | by MediaWeek
is exactly why we are sponsoring this event. “Our aim is to champion the wider issue of the CRM benefits ...
River and Honda directors link for publishing agency
20 Jun 2002 | by MediaWeek
Former River Publishing business development director Andy Leach has launched a CRM management and customer publishing agency. Leach has formed the agency, Madison Will, with ex-head of CRM at Honda, Paul Toeman. It will provide marketing and publishing services to clients looking to optimize ...
Short-term ROI is not in ITV's long-term interests
24 Jan 2006 | by Colin Grimshaw
that actually listens to advertisers and understands their needs, seems absurd. Insiders say Sampson's CRM ... is down-weighting its CRM efforts. Some of these efforts have inevitably involved selling the benefits ... are in more need of image building among advertisers than ITV. A diminution of CRM will only consign ITV to a ...
GCap's Cruickshank moves to Multimap.com
08 Jun 2007 | by Sarah Crawley-Boevey
the development of GCap s online and CRM strategy, overseeing the re-launch of all the group s websites and last ...
GCap poaches Sigaloff from Channel 4
10 Aug 2006 | by Joe Lepper
The move is part of GCap's expansion into non traditional revenue streams. Sigaloff takes up the role in October with a priority to develop the commercialisation of the broadcaster's online, mobile and podcasting activities, as well as leading its CRM and data functions. Sigaloff, who will report to trading ...
ITV seeks ad development director as Sampson quits
02 Feb 2006 | by Ian Quinn
Sampson has also today ruled himself out of the running for the job of Thinkbox chief executive. ITV has been denying for two weeks reports that Sampson was on the way out of the company as it planned a major overhaul of its CRM department. It has now announced that the CRM director's role ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
