L'Oreal calls UK CRM review
10 Feb 2011 | by Sara Kimberley
, Panlogic and Rapp for its direct marketing and CRM business. It currently uses a number of agencies across ...
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Unilever reinforces global commitment to CRM
03 Jun 2004 | by Ben Bold
, which will co-ordinate all relationship marketing activity and oversee increased investment in CRM ... available for use by other companies. Unilever's decision to push CRM to the fore follows news of Procter ...
Rocco Forte set for CRM activity
09 Oct 2007 | by Ed Kemp
The agency will develop both on- and offline CRM communications for the luxury hotel chain in a bid to boost repeat bookings and encourage customers to visit more of its hotels around the world. The initial campaign for the recently rebranded Rocco Forte Collection focuses on the opening of two hotels ...
Virgin Atlantic in search for CRM expertise
15 Jun 2005 | by by Staff
The airline is seeking a technology partner to work on CRM, database marketing, e-communications and campaign management. The move is not believed to affect its incumbent direct agency, Start Creative, nor its online agency, Glue. Earlier this year Virgin Atlantic was forced to pull an outdoor campaign ...
Unilever reinforces worldwide commitment to CRM
02 Jun 2004 | by Ben Bold,
relationship marketing activity and oversee increased investment in CRM. Under the revised strategy ... . Unilever's decision to push CRM to the fore follows news of Procter & Gamble's launch of a customer ...
Marriott hands CRM duties to Broadsystem
16 Oct 2008 | by Dan Leahul
Broadsystem will create and manage all Marriott direct marketing campaigns and will also be responsible for the design, build and management of a customer relationship management (CRM) platform. Broadsystem will use Alterian technology to build the platform, having established a partnership ...
Kellogg turns to Epsilon for global CRM
25 Aug 2011 | by Daniel Farey-Jones
and CRM expertise in the consumer packaged goods industry that makes them the best partner for Kellogg ...
The Barbican appoints WARL for CRM strategy
18 Sep 2003 | by Ben Bold,
added that CRM is crucial to the arts venue and, following WARL's appointment, it must become more ...
The Barbican appoints WARL for CRM strategy
18 Sep 2003 | by Ben Bold
that CRM is crucial to the arts venue and, following WARL's appointment, it must become more efficient ...
Monarch appoints WDMP to CRM brief
14 Oct 2010 | by Sara Kimberley
Monarch, the airline and travel group, has appointed WDMP to handle its customer relationship marketing after a competitive pitch.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
