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Benecol appoints agency for CRM

LONDON - Benecol has hired Chemistry to handle its customer relationship marketing programme.

Elizabeth Arden hunts CRM shop

Fragrance, cosmetics and skincare brand Elizabeth Arden is seeking a relationship marketing agency to handle its first UK customer retention campaign.

L'Oreal calls UK CRM review

, Panlogic and Rapp for its direct marketing and CRM business. It currently uses a number of agencies across ...

Unilever reinforces worldwide commitment to CRM

relationship marketing activity and oversee increased investment in CRM. Under the revised strategy ... . Unilever's decision to push CRM to the fore follows news of Procter & Gamble's launch of a customer ...

Tequila\ wins CRM brief for Canderel

LONDON - Tequila\London has won the £1 million relationship marketing task for the low-calorie sweetener Canderel. It has also scooped the brand's digital business in France.

Omega Pharma appoints SFW to CRM brief

Omega Pharma has appointed Stephens Francis Whitson (SFW) to handle a CRM brief for a new product...The agency was awarded the business following an informal pitch and discussions with a number of agencies. SFW will work alongside sister agency VCCP Health, which works on the 3m Omega Pharma creative account. SFW will be responsible for CRM and eCRM activity to develop a launch, acquisition ...

Reckitt Benckiser reviews global digital CRM

Reckitt Benckiser has kicked off the search for an agency to handle its global digital CRM business....of record, and Iris are unaffected by the search for a new global CRM agency. Earlier this year ...

Boots reviews CRM account for Advantage Card

LONDON - Boots has kicked of a search for a marketing services agency to boost its CRM activity...Incumbent Craik Jones will not re-pitch for the business. However, AMV Group will be represented in the pitch by its bigger sister agency Proximity London. The pharmacy, health and beauty retailer has drawn up a shortlist of agencies to pitch for the CRM programme. Boots Health Beauty magazine ...

SCA Hygiene meets shops for CRM brief

SCA Hygiene is holding talks with agencies over a UK CRM brief for its Tena Lady and Bodyform

Direct news: Nestle to merge CRM initiatives

OgilvyOne, hired after a pitch against MRM Partners, will develop a central database to combine existing brand-specific CRM initiatives for marketing purposes. This will not affect individual CRM projects, such as Carlson Marketing's work on Nestle coffee brands. OgilvyOne's digital division ...

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