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Nationwide is overhauling its customer relationship management (CRM) activity as part of a drive to improve the targeting of its direct marketing. The building society is launching a CRM system that will aim to provide a single view of its customers across all communications channels. The initiative ...
the Ladders Agency to handle its direct marketing and CRM activity....office under account director, Lee Thawley. The appointment marks a key stage in development of a CRM ... Laplaud, DaimlerChysler Services CRM manager, said: "After a year of detailed internal liaison ...
Nationwide Building Society is overhauling its customer relationship management (CRM) systems...overseen by Simon Baines, the firm's head of interactive CRM. 'Nationwide's use of Unica's Affinium ...
mortgages. The activity, which begins next week, is part of its strategy to improve its CRM.
of companies which practice good customer relationship management (CRM), followed closely by online book seller Amazon.co.uk and Citibank. Round compiled its CRM index through qualitative research of 300 ... service-focused firms rubbing shoulders with the new wave of dotcoms. Two pioneers of CRM, First Direct ...
Capital One has hired Tullo Marshall Warren to handle a customer management and brand identity brief with a view to adding the agency to its below-the-line roster.
LONDON - Capital One has hired Tullo Marshall Warren to handle a customer management and brand identity brief with a view to adding the agency to its below-the-line roster.
LONDON - Allianz Cornhill has expanded its contract with Flourish by handing its customer retention business to the direct marketing agency.
Allianz Cornhill has expanded its contract with Flourish by handing its customer retention business to the direct marketing agency.
Liberty, the upmarket department store in London's West End, has appointed Barraclough Edwards Chamberlain to handle its customer-loyalty programme.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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