Virgin Megastores turns to Neolane for CRM
14 Sep 2006 | by by Daniel Farey-Jones
LONDON - Virgin Megastores has begun using Neolane's hosted CRM software to manage its customer
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Sony hires agency for CRM account
27 Apr 2009 | by Joe Thomas
LONDON - Sony UK has appointed HS&P to manage its Customer Relationship Management (CRM) activity...HS P, which specialises in relationship marketing, will work on the newly-created account comprising of online and offline CRM activity across Sony's UK consumer electronics division. Andy Hazel, head of CRM at Sony UK, hopes that the work will bring Sony closer to customers in a measurable way ...
Virgin Atlantic in search for CRM expertise
15 Jun 2005 | by by Staff
The airline is seeking a technology partner to work on CRM, database marketing, e-communications and campaign management. The move is not believed to affect its incumbent direct agency, Start Creative, nor its online agency, Glue. Earlier this year Virgin Atlantic was forced to pull an outdoor campaign ...
Marriott hands CRM duties to Broadsystem
16 Oct 2008 | by Dan Leahul
Broadsystem will create and manage all Marriott direct marketing campaigns and will also be responsible for the design, build and management of a customer relationship management (CRM) platform. Broadsystem will use Alterian technology to build the platform, having established a partnership ...
New CRM tool aimed at estate agents
08 Aug 2006 | by by Staff
LONDON - A new CRM tool has been launched to help estate agents match househunters with their ideal...Property CRM is the latest launch from Enterprise CRM, and is designed specifically for the estate agency sector. It will help agents to keep track of and access prospect details so that when a ... , software or maintenance, said Enterprise CRM. Colm Mulcahy, chief executive of Enterprise CRM, said: "A ...
M&M Sports picks SmartFocus for CRM software
01 Sep 2005 | by by Daniel Farey-Jones
LONDON - Mail order sportswear supplier M&M Sports has purchased SmartFocus' CRM software product
Mazda backs CRM drive with customer magazine
07 Nov 2006 | by by Melanie Godsell
LONDON - Mazda is to launch a global customer magazine next year as part of a CRM and loyalty
Miele starts agency search for CRM task
05 Nov 2009
LONDON - Miele is looking for an agency to create an ongoing CRM programme for its consumer
Sony appoints SmartFocus to improve CRM capability
04 Dec 2008 | by Jacquie Bowser
The SmartMarketer software will give Sony the ability to analyse customer data from multiple sources, allowing the electrical goods manufacturer to segment customers and target CRM campaigns at selected groups. Sony can then also analyse the effectiveness of these campaigns. Christian Luecke ...
Ikea appoints Agency.com for online CRM
28 Jun 2006 | by by Ed Kemp
first fully transactional website in the UK in the next 18 months. Other CRM activity over the past ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
