M&M Sports picks SmartFocus for CRM software
01 Sep 2005 | by by Daniel Farey-Jones
LONDON - Mail order sportswear supplier M&M Sports has purchased SmartFocus' CRM software product
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Direct: Charles Tyrwhitt assigns CRM job
09 Jan 2008
Shirt maker Charles Tyrwhitt has hired more2 to develop its CRM and data strategy.
Moss Bros appoints Gyro as CRM agency
25 Jan 2006 | by by Sam Matthews
LONDON - Moss Bros Group has appointed integrated agency Gyro International as its chosen CRM...Gyro willl be responsible for managing and developing a CRM database, which will also cover other Moss Bros brands such as Moss, Moss Bros Hire and Beale Inman. Gyro was originally appointed by Moss Bros to launch the company's sale, new season communications and mail order catalogue. Andrew ...
TAG Heuer switches CRM strategy to boost sales
19 Jan 2012 | by Matthew Chapman
Luxury watch brand TAG Heuer is ramping up its CRM activity in an attempt to achieve a sales uplift...sport calendar. Digital and CRM specialist Tangent Snowball has been tasked with the relaunch of TAG Heuer's CRM strategy. Helen McCall, account director at Tangent Snowball, said: "TAG Heuer is a brand ...
Alfred Dunhill appoints Snowball for global CRM strategy
27 Apr 2005 | by by Daniel Farey-Jones
LONDON – Luxury men's brand Alfred Dunhill has appointed Snowball to develop its global CRM
Bonmarche appoints EHS Brann Leeds to CRM brief
26 Nov 2004 | by Daniel Farey-Jones,
of the loyalty card is only the start of what will be a sustained CRM campaign with Bonmarche's target audience ...
Levi's to develop loyalty initiative
14 Mar 2007
Levi's is launching a pan-European CRM scheme to build stronger relationships with its target 15
Guess pushes for social and e-commerce combination
13 Jul 2011 | by Nicola
Wallet, is attempting to integrate e-commerce data with its social CRM intelligence....to be the key to better CRM management. He said Facebook is the "best CRM database as it is self ...
Direct brief: Gap moves account out of Craik Jones
19 Aug 2008
without a pitch. The fashion retailer has initially hired the agency to work on a CRM project.
Cause Related Marketing: Brand values can build on charity ties - Building long-term relationships with charities that complement your brand will generate more mutual benefits than a one-off link
25 Mar 1999
image with consumers. Many firms are now taking a long-term view of CRM, confident that the positive...image with consumers. Many firms are now taking a long-term view of CRM, confident that the positive ... , it is difficult to measure. Increasing the accountability of CRM has led to a distinct change in the way that companies are picking their charity links. Most of the large blue-chip companies now plan their CRM ...
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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
