Masterfoods bars in mammoth CRM
16 Jan 2003 | by MARK KLEINMAN
Masterfoods, maker of Mars, Twix and Snickers, is to run its biggest ever promotion across its most famous brands in a bid to understand its customers better.
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Benecol appoints agency for CRM
16 Sep 2008 | by Ed Kemp
LONDON - Benecol has hired Chemistry to handle its customer relationship marketing programme.
MRM wins Philadelphia CRM account
30 Jul 2010 | by Sara Kimberley
Kraft Foods has appointed MRM Worldwide to handle its CRM business for its Philadelphia account...The review, which took place in March, was sparked by Kraft s interest in increasing its CRM spend, having not invested in the discipline in recent years. It followed Kraft s takeover of chocolate giant Cadbury in February, in a deal worth 11.4bn. In March, MRM Worldwide was appointed alongside Proximity ...
Elvis lands digital and CRM for Yakult
07 Apr 2011 | by Sara Kimberley
Yakult, the probiotic drink brand, has appointed Elvis to handle its UK digital and CRM business..... It is the first time that Yakult has appointed a single agency for both digital and CRM. In the past, it has ... for overhauling Yakult's CRM strategy later this year. Working with Yakult's creative agency, Euro RSCG, Elvis will promote the brand's current "Listen to your gut" messaging throughout its website and CRM communications ...
Starbucks launches pitch for CRM activity
06 Oct 2011 | by Sara Kimberley
The coffee shop chain has sent RFIs directly to agencies ahead of a pitch as it looks to ramp up its CRM activity. The brief includes work on the Starbucks Card loyalty scheme. It is understood that Starbucks has not previously worked with an agency dedicated to handling its UK CRM account. However ...
Unilever reinforces worldwide commitment to CRM
02 Jun 2004 | by Ben Bold,
relationship marketing activity and oversee increased investment in CRM. Under the revised strategy ... . Unilever's decision to push CRM to the fore follows news of Procter & Gamble's launch of a customer ...
Kellogg turns to Epsilon for global CRM
25 Aug 2011 | by Daniel Farey-Jones
and CRM expertise in the consumer packaged goods industry that makes them the best partner for Kellogg ...
Tequila\ wins CRM brief for Canderel
27 Jan 2006 | by Claire Billings
LONDON - Tequila\London has won the £1 million relationship marketing task for the low-calorie sweetener Canderel. It has also scooped the brand's digital business in France.
Masterfoods to launch huge CRM drive
16 Jan 2003 | by Mark Kleinman,
LONDON - Masterfoods, maker of Mars, Twix and Snickers, is to run its biggest promotion to date across its most famous brands in a bid to understand its customers better.
Britvic launches UK digital and CRM review
07 Apr 2011 | by Sara Kimberley
Britvic is looking for an agency to handle its UK digital and CRM activity....are not looking for a digital agency nor are we looking to replace our current CRM supplier. We are in regular ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
