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authorities in the UK, has appointed Black Sun to create a CRM programme to encourage its members to be more...with SLM to create a CRM programme that maximises member value and achieves its business objectives. SLM ...
LONDON – Pharmaceuticals giant AstraZeneca is seeking a direct marketing agency to handle below-the-line activity on a global basis for its Crestor brand, a medicine for people with high cholesterol.
Weetabix has launched its biggest ever cause related marketing campaign, an on-pack initiative with The Prince's Trust, which will appear on more than 20 million packets until January next year. The token-based promotion offers consumers the chance to buy square cereal bowls. Weetabix, which celebrates...
LONDON - UKA, the governing body for athletics, has appointed sports CRM specialist Goodform as its
LONDON – MRM Worldwide has won the European patient CRM business for Aclasta, a drug developed...global CRM roster. Colin Foster, new channels manager at Novartis, said: "In pitching ... to execute complex global CRM programmes. Its experience and insight will prove a valuable asset as we look ...
mothers as part of a new CRM programme developed by Haygarth.
its consumer database as part of a CRM drive aimed at increasing donations to the charity.
team and its strong credentials in CRM, especially in the B2B and public sector arenas, makes it a ...
Its "Use your head. Teach" ad campaign has raised enquiries about teaching by 50%. This has encouraged the TTA to boost its CRM focus across areas such as its teacher information line, customer care, and graduate and overseas-trained teacher programmes. The organisation has award-ed a three-year contract ...
Rachel Owen-Jones, a director at Cramm Francis Woolf, has left to join the Army’s Headquarters Recruiting Group as head of its direct marketing and CRM function. Reporting to marketing director Mark Bainbridge, Owen-Jones will oversee an update of Camouflage's visual identity. Her move comes as the Army ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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