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Acheiving ROI on Marketing Spend

This Dynamic Markets research for CRM Technologies gives a detailed analysis from a survey looking

PictureBox seeks CRM agency

an agency to handle its CRM account....'s first retained CRM agency. Parent company Universal Pictures currently splits its advertising business ...

CRM Industry Awards

The Duchess of York presented the third annual CRM Industry Awards at a charity dinner recently...in the field of Customer Relationship Management (CRM), were presented. Mark Turner, editor of CRM magazine ... to achieve real gains from CRM. Judging this year was an exceptionally difficult and close process. We had a ... on investment. Any of the doom-mongers who believe that CRM is dead are, quite simply talking to too many ...

QVC assigns CRM business

LONDON - Home-shopping channel QVC has hired direct marketing agency Stephens Francis Whitson to handle customer relationship marketing as it strives to increase repeat purchase and customer loyalty.

50 Years of Fame: Looking forward

Television has been the dominant marketing medium of our time. The challenge for the industry is to ensure that it stays that way.

Premium TV boosts CRM strategy

to upgrade its online stores as part of a move to improve its CRM strategy...., and enhance Premier TV's CRM strategy through integration of the stores with its centralised database ... improve both performance and manageability, and allow the further development of our CRM capabilities ... and single sign-on for improved CRM. Carlo Rimini, managing director at Snow Valley, said: "The partnership ...

Ladbrokes embarks on CRM and digital reviews

Ladbrokes is reviewing its £10m digital and customer relationship marketing (CRM) business....The reviews have been sparked by the arrival of CRM head Darren Moffet, who left his role as head of interactive communications at BT at the end of last year. The digital review, which encompasses ... is understood to have shortlisted six agencies to pitch for the CRM business, which includes the marketing ...

Virgin Megastores turns to Neolane for CRM

LONDON - Virgin Megastores has begun using Neolane's hosted CRM software to manage its customer

The Barbican appoints WARL for CRM strategy

added that CRM is crucial to the arts venue and, following WARL's appointment, it must become more ...

The Barbican appoints WARL for CRM strategy

that CRM is crucial to the arts venue and, following WARL's appointment, it must become more efficient ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.