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PictureBox seeks CRM agency

an agency to handle its CRM account....'s first retained CRM agency. Parent company Universal Pictures currently splits its advertising business ...

Quiksilver ramps up CRM strategy

Clothing retailer Quiksilver is ramping up its pan-European customer loyalty marketing programme by targeting customers through mobile and social media.

Sony hires agency for CRM account

LONDON - Sony UK has appointed HS&P to manage its Customer Relationship Management (CRM) activity...HS P, which specialises in relationship marketing, will work on the newly-created account comprising of online and offline CRM activity across Sony's UK consumer electronics division. Andy Hazel, head of CRM at Sony UK, hopes that the work will bring Sony closer to customers in a measurable way ...

Nikon shifts CRM account to DCH

LONDON - Nikon has appointed DCH to handle its digital CRM strategy following a pitch against

Microsoft selects US marketer for CRM

LONDON - Microsoft has drafted in US marketer Steve Guggenheimer to step up customer relationship marketing and cross-selling activity across its business and consumer markets.

DIRECT: Microsoft selects US marketer for CRM

Microsoft has drafted in US marketer Steve Guggenheimer to step up customer relationship marketing and cross-selling activity across its business and consumer markets.

Vodafone plans to focus on CRM under new chief

its CRM function under the control of marketing director Lance Batchelor.

OPINION: CRM can't work without cultural transformation

-misunderstood business concept, customer relationship management (CRM), believes at the outset. They buy ... , according to the Meta Group - are worth it. However, the beginnings of a CRM backlash show that this is not the case. And it's not hard to figure out why. A recent survey from online CRM site crm ...

OPINION: CRM can't work without cultural transformation

-misunderstood business concept, customer relationship management (CRM), believes at the outset. They buy ... , according to the Meta Group - are worth it. However, the beginnings of a CRM backlash show that this is not the case. And it's not hard to figure out why. A recent survey from online CRM site crm ...

NTL fills position with Consignia's former CRM boss

director, a post he held since 1999, is not being directly filled. Instead, the CRM responsibilities ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.