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LONDON - Microsoft has drafted in US marketer Steve Guggenheimer to step up customer relationship marketing and cross-selling activity across its business and consumer markets.
Vodafone has handed its UK CRM account to G2, bringing an end to its five-year relationship...G2 was awarded the business after the telecoms giant approached agencies in July to pitch for the account, which includes all of Vodafone's CRM and eCRM business. PAA had worked with Vodafone since ... will not be handling any of the CRM business. However, the agency has worked on a number of other Vodafone projects ...
Enpocket allowing the publisher to handle mobile CRM across its media portfolio.
Microsoft has drafted in US marketer Steve Guggenheimer to step up customer relationship marketing and cross-selling activity across its business and consumer markets.
Espana, which has launched SMS-based CRM technology.
in the early 1990s. Microsoft's CRM work had previously been split between a number of agencies. Wunderman ...
LONDON - Masterfoods has appointed O2 to handle the text marketing side of its £10m customer drive across its most famous chocolate brands such as Snickers and Mars.
appointment like this is heartening because it goes beyond direct marketing and digital, showing that CRM ...
' departure, and said British Gas had "decided to realign the responsibilities of the CRM role". Though he ...
LONDON - Wunderman is set to win the Monster.com online customer relationship marketing business after a final two-way pitch.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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