15 Sep 2011
| by Loulla-Mae Eleftheriou-Smith
and value of its CRM programme, National Express Offers....The coach operator will target key demographics through the development of detailed consumer understanding, marking a significant change from its previous price-led approach.
The advertising and CRM account for National Express, worth 5m, will be handled by McCann Erickson Birmingham.
Susanna ...
17 Jun 2003
| by Claire Billings,
, is looking for an agency to develop an interactive and CRM drive to promote the UK as a holiday destination...The interactive and CRM activity, worth £300,000, follows a recent press campaign by VisitBritain Australasia in newspapers and advertorials in magazines.
Agencies will have to prove knowledge of local markets, including New South Wales, Victoria, Queensland in Australia, as well as Wellington and Auckland ...
09 Oct 2007
| by Ed Kemp
The agency will develop both on- and offline CRM communications for the luxury hotel chain in a bid to boost repeat bookings and encourage customers to visit more of its hotels around the world. The initial campaign for the recently rebranded Rocco Forte Collection focuses on the opening of two hotels ...
15 Jun 2005
| by by Staff
The airline is seeking a technology partner to work on CRM, database marketing, e-communications and campaign management.
The move is not believed to affect its incumbent direct agency, Start Creative, nor its online agency, Glue.
Earlier this year Virgin Atlantic was forced to pull an outdoor campaign ...
14 Oct 2010
| by Sara Kimberley
Monarch, the airline and travel group, has appointed WDMP to handle its customer relationship marketing after a competitive pitch.
26 Aug 2005
| by Claire Billings
Ebookers has hired Stephens Francis Whitson, the direct start-up backed by VCCP, to handle its customer relationship management.
04 Aug 2011
| by Matt Williams
Whitbread is looking for an agency to handle its CRM business, as the company attempts to build..., with an appointed agency set to be in place soon after.
Whitbread has never had a retained CRM agency but intends ...
customers to try other offerings in its portfolio.
News of the CRM pitch follows that of Whitbread ...
19 May 2004
| by Staff,
LONDON - Travel group TUI UK is planning a major CRM initiative for its Portland Holidays Direct
09 Jan 2009
| by Daniel Farey-Jones
LONDON - First Choice Holidays has set up a new CRM programme, which is designed to integrate
26 Nov 2009
. In the past, the company has worked with EHS Brann and Heresy, which merged into VCCP. More recently, its CRM ...
: "We are looking at a number of avenues for development of our CRM, but we have nothing confirmed ...
to remove filters
