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an agency to handle its CRM account....'s first retained CRM agency. Parent company Universal Pictures currently splits its advertising business ...
Kraft Foods has appointed MRM Worldwide to handle its CRM business for its Philadelphia account...The review, which took place in March, was sparked by Kraft s interest in increasing its CRM spend, having not invested in the discipline in recent years. It followed Kraft s takeover of chocolate giant Cadbury in February, in a deal worth 11.4bn. In March, MRM Worldwide was appointed alongside Proximity ...
Wickes, the DIY retailer, is looking for an agency to handle its CRM business....on its ad account since January 2008. Its relationship with the retailer is unaffected by the CRM pitch. ...
global CRM account....and was handled directly by Maserati. WDMP will now be responsible for developing and implementing a global CRM ... agency for its CRM business. Maxus will continue to handle its UK media account. Last year, Maserati ... , said: "WDMP has been tasked to deliver a CRM strategy that will drive customer engagement that creates ...
The coffee shop chain has sent RFIs directly to agencies ahead of a pitch as it looks to ramp up its CRM activity. The brief includes work on the Starbucks Card loyalty scheme. It is understood that Starbucks has not previously worked with an agency dedicated to handling its UK CRM account. However ...
Monarch, the airline and travel group, has appointed WDMP to handle its customer relationship marketing after a competitive pitch.
Britvic is looking for an agency to handle its UK digital and CRM activity....are not looking for a digital agency nor are we looking to replace our current CRM supplier. We are in regular ...
Whitbread is looking for an agency to handle its CRM business, as the company attempts to build..., with an appointed agency set to be in place soon after. Whitbread has never had a retained CRM agency but intends ... customers to try other offerings in its portfolio. News of the CRM pitch follows that of Whitbread ...
Tesco Bank has appointed WDMP to handle its CRM account as it looks to boost its financial product...The agency won the business after a pitch process and will be responsible for acquiring and retaining Tesco Bank customers, as well as developing selected digital activity. WDMP is Tesco Bank's first retained CRM agency. Tesco's roster includes The Red Brick Road, which handles above ...
Omega Pharma has appointed Stephens Francis Whitson (SFW) to handle a CRM brief for a new product...The agency was awarded the business following an informal pitch and discussions with a number of agencies. SFW will work alongside sister agency VCCP Health, which works on the 3m Omega Pharma creative account. SFW will be responsible for CRM and eCRM activity to develop a launch, acquisition ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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