Hotline: PictureBox seeks CRM agency
20 Jan 2012
platform, is looking for a CRM agency. The company is approaching agencies directly as it looks to increase
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PictureBox seeks CRM agency
20 Jan 2012 | by Sara Kimberley
an agency to handle its CRM account....'s first retained CRM agency. Parent company Universal Pictures currently splits its advertising business ...
Agencies line up for Asda CRM business
08 Mar 2012 | by Anne Cassidy
The supermarket giant has sent out an RFI to agencies interested in pitching for the business, in a process being handled directly by the client. Asda s recent CRM campaigns have revolved around voucher giveaways. The supermarket made its first move towards loyalty-driven marketing with the launch ...
TAG Heuer switches CRM strategy to boost sales
19 Jan 2012 | by Matthew Chapman
Luxury watch brand TAG Heuer is ramping up its CRM activity in an attempt to achieve a sales uplift...sport calendar. Digital and CRM specialist Tangent Snowball has been tasked with the relaunch of TAG Heuer's CRM strategy. Helen McCall, account director at Tangent Snowball, said: "TAG Heuer is a brand ...
Lucre handed branding and CRM brief by Portal
17 Apr 2012 | by Hannah Crown
Lucre has been enlisted to make a name for business consultancy and IBM partner Portal.
TBWA scoops global Four Seasons brief
17 May 2012 | by Sara Kimberley
Four Seasons Hotels and Resorts has picked TBWA\Worldwide to handle its global advertising and CRM...advertising, working across its global brand, local marketing, CRM and creative design. The network ...
Four Seasons Hotels calls review of global accounts
12 Jan 2012 | by Sara Kimberley
Four Seasons Hotels and Resorts is holding a review of its global advertising, media and CRM...the chain's global advertising, working across its global brand, local marketing, CRM, creative design ... CRM specialist to explore ways in which it can increase spend levels and loyalty among customers ...
B&Q calls direct marketing review
17 May 2012 | by Sara Kimberley
B&Q is reviewing the CRM and direct marketing account for its TradePoint business, which targets
Department of Health appoints DraftFCB to health visitor brief
16 Mar 2012 | by Sara Kimberley
The Department of Health has appointed DraftFCB London to handle a direct marketing and CRM brief
The Year Ahead For ... Direct Marketing
12 Jan 2012 | by Mel Cruickshank
Mel Cruickshank suggests that CRM now means staying alert to themes or conversations that can make...ambition - should there be an "R" in CRM? In reality, CRM is seldom raised to a "relationship" level ... -based communications has started to show how much more effective CRM can be if it takes account of specific customer ... the right content, CRM can be both more helpful and more engaging. This part of the story is only ...
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