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Barclays hires former Vodafone marketing chief Wheldon to brand role

Wheldon, who left his role as global brand director at Vodafone in April 2010 , has been hired as head of brand, reputation and citizenship across Barclays Group. It is understood he will be tasked with enhancing the bank's reputation and managing its range of CSR activities. Although Barclays has not been ...

Unilever launches global charity foundation

) to launch The Unilever Foundation and ramp up its CSR credentials....The foundation was launched today (27 January) at the World Economic forum in Davos, as Unilever seeks to improve its CSR (corporate social responsibility) status and consumers become increasingly demanding of the environmental footprint of the products they buy. The Unilever Foundation has grand aims ...

'Passion points' key to CSR push, says Britvic marketing director

The multi-million pound CSR promotion, launched in partnership with environmental regeneration charity, Groundwork, aims to help people better use the outdoor spaces available to them for sport, activities and recreation. The cross brand promotion, that will run across Britvic and PepsiCo's 2.4bn ...

City & Corporate: Citigate in multitask brief for Santander

The Spanish bank, which rebranded the high street branches of Abbey National, Alliance & Leicester and Bradford & Bingley last year, combined its retail and corporate banking PR and CSR work into one single ... the bank's CSR account. The brief is thought to be worth up to £200,000 a year, but it is understood ...

Britvic and PepsiCo brands unite to support community projects

Soft-drink giants Britvic and PepsiCo UK have partnered to launch a multimillion-pound CSR

Santander hands multi-disciplinary brief to Citigate Dewe Rogerson to step up profile

The Spanish bank, which rebranded the high street branches of Abbey National, Alliance Leicester and Bradford Bingley last year, combined its retail and corporate banking PR and CSR work into one single ... the bank s CSR account. The brief is thought to be worth up to 200,000 a year, but it is understood ...

Opinion: It's time to redefine value

is insufficient for today's corporations; they need a new kind of 'permission to trade'. The CSR of a thriving economy was always a fig leaf - the chairman's children occupied a remote CSR office and put windmills ...

Coca-Cola makes music for Africa, Paratus Communications

,000 - To raise awareness of Coca-Cola's online CSR hub, LivePositivelyCollective.com - To generate 30 pieces ...

Customer Publishing Agency of the Year: Publicis Blueprint

investment in training by 32% year on year. CSR is more than just a bolt-on afterthought at the agency ...

Field Marketing Agency of the Year: CPM

with prizes. Such schemes, along with CPM's robust CSR programme, have led the overwhelming majority of its ...

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