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The Operating and Financial Review will make CSR statements compulsory. Mary Cowlett reports....For many companies, promoting their corporate and social responsibility (CSR) tenets has at best ... they will engage key stakeholders in such CSR issues. In an ideal scenario, OFR should transform dull annual ... most companies, CSR has operated and been managed at the margins,' explains Nicky Amos, CSR director ...
To counter apathy, how can firms ensure CSR reports are useful documents? Maja Pawinska finds out....conducted by Mattison PR, none of the 30 sell-side Thomson Extel-rated analysts interviewed listed CSR among ... and how they are presented? According to statistics from Corporate Register, the database of CSR reports run by Next Step Consulting, 81 per cent of FTSE 100 companies now produce a standalone CSR report ...
CSR initiatives in the soft drink and confectionery industry are focusing on sport to redress.... Corporate social responsibility (CSR) is now very much at the heart of the food industry's communications ... defensive. CSR has become an integrated part of communications for food companies, and for those that it hasn't, it should be.' Food and drink companies are already developing CSR policies and initiatives ...
CSR, formerly Cambridge Silicon Radio, has turned to Rocket after parting with four-year incumbent ... heavily on brand awareness, emphasising that CSR's electronics are behind the wireless capabilities of LG, Samsung and Sennheiser products. Rocket MD Pete Hendrick said: 'CSR wants consumers to see its logo ...
families, and kids using new computers in schools. These lengthy corporate social responsibility (CSR ... that companies can have a positive human impact. With CSR so high on the agenda, companies are in competition ... responsibility, while half said the drive to promote CSR had a minimal effect on the way most firms conduct ...
controversial subject. Arguments about style over substance, and where communications sits within the CSR framework, are often heated. So when CSR agency Futerra Sustainability Communications teamed up ... 200 CSR practitioners and communication professionals signed in to express their opinions ...
that their company can do CSR , as some sort of bolt-on marketing activity, have become less and less prevalent ... of the experts on corporate reputation in the following pages. CSR Practice s Jed Bailey calls it the I get ... will not hold back from scrutinising CSR policy. For these reasons Corporate Culture s John Drummond rightly ...
CCE manufactures, sells and distributes Coca-Cola's 80 different soft drink products. Mandate's brief is to increase awareness of CCE's achievements and leadership in the CSR field. The agency will roll out a senior-level speaker programme across Coca-Cola's key European territories. Mandate won ...
The brand's interactive manager, Jude Brooks, is overseeing the brief, which spans green issues and marketing to children. It is understood to have drawn up a shortlist of agencies that will pitch early next month. Coca-Cola said last year it was planning to step up its European CSR activity ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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