MBA: Integration Is Dead
03 Dec 2010 | by James Devon and Stephen Maher, MBA
, attitude to customer service, way you treat shareholders, PR, CSR, HR and so on, as well as the marketing ...
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Unilever chief Paul Polman plans 'beyond CSR'
22 Nov 2011 | by Loulla-Mae Eleftheriou-Smith
Polman said in an interview for the Forum for the Future charity that the plan is not a CSR-type appendix , but is at the heart of Unilever s plan to double its turnover. He said: We have integrated [the plan] into our R D programmes and into our brands. All of our brands have a product and economic ...
End of 'digital' road
25 Jun 2010 | by Martin Bailie, glue Isobar
, or recruiters will promote the CSR initiatives of the company through public webinars to entice new applicants ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
