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perfect vehicle to get some serious CSR messages across. Verdict: This isn't fit to lace my boots. Stay ...
quick enough to embrace CSR. Last year, when the European Association of Communication Agencies produced ... awareness of CSR in agencies is zero. I don't see it going on," Mike Hughes, ISBA's director-general, says. Maybe it's partly due to the myriad definitions of what CSR actually is. In essence, it's about how ...
, to experiential, to sponsorship, to CRM, to CSR, to PR, to digital, to promotional, to search, to design and back ...
responsibility and wider concerns were in the DNA of her company ("When CSR is in your DNA", MRS Annual ... of business growth", speech by Patrick Cescau, INDEVOR Alumni Forum: Integrating CSR into Business Strategy ...
adjacent articles that tell readers "Don't Buy Stuff!" In the good old days before CSR, when US fruit ...
adjacent articles that tell readers "Don't Buy Stuff!" In the good old days before CSR, when US fruit ...
to promote its environmental and CSR credentials. On 19 May, the supermarket will give away ten million
When Ogilvy, Jackie Cooper and Lexus PR were over-run by men in orang-utan costumes a couple of weeks ago, it seemed like a rather tenuous route to attack Unilever for its policy on palm oil.
meetings in the past few weeks, CSR people and marketers trying to agree a position on Olympic flames ...
The agencies will be asked to provide strategic recommendations on how the companies in the group, which include Eurostar, Deutsche Bahn and SNCF, can best promote their CSR and environmental credentials across Europe. The winning agency will create a pan-European campaign that is expected to criticise ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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