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Gallo teams up with Universal Pictures for film club drive

Family Vineyards portfolio of wines and a global CSR push under its Barefoot brand, to help consumers ...

Should certain types of brands be prohibited from sponsoring sport? The Marketing Society Forum

to CSR is as much about doing the right thing as merely being seen to do it. Consumers will defect ... CSR work around events. Moreover, with many sports clubs getting more than 40% of revenue from ...

The Marketing Society Marketer of the Year 2012

and halve its environmental impact by 2020, Weed has set the standard for CSR not just in the UK, but across ...

'Flawsome' brands will win battle for consumers' hearts

position to drive this CSR agenda across their businesses. Nicola Clark is Marketing's head of features ...

Is marketing at a crossroads?

responsibility (CSR), it's starting to feel like a concept whose time has finally come. Industry sceptics ... stages of CSR, from the Age of Image (1990-2000), characterised by little or no substance to claims ...

Transparently green

the issue is to their downturn-weary audience. CSR METRICS Business in the Community Only 15 brands ...

Barclays prepares campaign for Pingit mobile payment app

Barclays Group, to lead the brand's "citizenship" CSR programme and corporate reputation. ...

Barclays hires former Vodafone marketing chief Wheldon to brand role

Wheldon, who left his role as global brand director at Vodafone in April 2010 , has been hired as head of brand, reputation and citizenship across Barclays Group. It is understood he will be tasked with enhancing the bank's reputation and managing its range of CSR activities. Although Barclays has not been ...

Unilever launches global charity foundation

) to launch The Unilever Foundation and ramp up its CSR credentials....The foundation was launched today (27 January) at the World Economic forum in Davos, as Unilever seeks to improve its CSR (corporate social responsibility) status and consumers become increasingly demanding of the environmental footprint of the products they buy. The Unilever Foundation has grand aims ...

'Passion points' key to CSR push, says Britvic marketing director

The multi-million pound CSR promotion, launched in partnership with environmental regeneration charity, Groundwork, aims to help people better use the outdoor spaces available to them for sport, activities and recreation. The cross brand promotion, that will run across Britvic and PepsiCo's 2.4bn ...

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