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Unilever launches global charity foundation

) to launch The Unilever Foundation and ramp up its CSR credentials....The foundation was launched today (27 January) at the World Economic forum in Davos, as Unilever seeks to improve its CSR (corporate social responsibility) status and consumers become increasingly demanding of the environmental footprint of the products they buy. The Unilever Foundation has grand aims ...

'Passion points' key to CSR push, says Britvic marketing director

The multi-million pound CSR promotion, launched in partnership with environmental regeneration charity, Groundwork, aims to help people better use the outdoor spaces available to them for sport, activities and recreation. The cross brand promotion, that will run across Britvic and PepsiCo's 2.4bn ...

From Heston Blumenthal to Keith Weed, their message is: 'take risks, or don't compete at all'

that Unilever does not have a CSR department, because that would suggest it was an after-thought. 'CSR ...

CSR departments are redundant, says Unilever's Weed

Brands should build corporate social responsibility (CSR) into all their working practices rather...Weed laid out Unilever's philosophy at today's (29 November) annual Marketing Society conference, as he explained how Unilever would achieve its aim of doubling the size of its business, while reducing its environmental impact He said: "We don t have a CSR department if you have a CSR department ...

Unilever chief Paul Polman plans 'beyond CSR'

Polman said in an interview for the Forum for the Future charity that the plan is not a CSR-type appendix , but is at the heart of Unilever s plan to double its turnover. He said: We have integrated [the plan] into our R D programmes and into our brands. All of our brands have a product and economic ...

Reckitt Benckiser cuts carbon footprint by 11%

The disclosure about the reduction of its carbon footprint is one of a number of sustainability and corporate social responsibility (CSR) claims the company has made, in its latest published report. Other claims include the reduction in its workplace accident rate by 22%, and that it has helped 125 ...

A digital future: The new Pepsi challenge

into the usual big-budget TV ad, it chose to give away $20m in funds as part of its 'Pepsi Refresh' CSR ...

End of 'digital' road

, or recruiters will promote the CSR initiatives of the company through public webinars to entice new applicants ...

Marketing's Power 100

in the development of the utilities company's CSR-led marketing strategy. The former BA marketer came ...

Erasmus wins global Tetra Pak ad business

, but it is understood the company wants consumers to be aware of its CSR work. Erasmus will focus on the brand ...

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