'Passion points' key to CSR push, says Britvic marketing director
19 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
The multi-million pound CSR promotion, launched in partnership with environmental regeneration charity, Groundwork, aims to help people better use the outdoor spaces available to them for sport, activities and recreation. The cross brand promotion, that will run across Britvic and PepsiCo's 2.4bn ...



