Why Levi's went global with its latest campaign
05 Aug 2011 | by Nicola Clark
-breaking at the time. In May this year, it expanded its CSR commitments across its global supply chain. John Anderson ...
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Editor's comment: Riots pose tough CSR questions
17 Aug 2011 | by Noelle McElhatton
, the CSR issue is more complex. How does one square a relationship with sporting prowess and mayhem ... the initiative was CSR-related. Nonetheless, in their efforts to grasp the extremist nettle and tackle ...
Louis Vuitton focuses on CSR with arts drive
15 Jun 2011 | by Nicola Clark
Luxury fashion brand Louis Vuitton has placed CSR at the heart of its marketing strategy with a
Puma chief aims to spread social awareness to consumers
10 Sep 2010 | by Daniel Farey-Jones
Sportswear manufacturer Puma's CSR arm has pledged to fund a series of international documentaries
Helen Edwards on Branding: Cooking up a storm
10 Aug 2010 | by Helen Edwards
, packaging, service delivery, line extensions, NPD, CRM, CSR, sponsorship, sampling, promotions, PR ...
End of 'digital' road
25 Jun 2010 | by Martin Bailie, glue Isobar
, or recruiters will promote the CSR initiatives of the company through public webinars to entice new applicants ...
Marks & Spencer announces achievements through Plan A
10 Jun 2010 | by Joe Thomas
awards, for its CSR efforts through Plan A. In the three months to 27 March, the retailer witnessed ...
Marketing's Power 100
26 May 2010 | by Nicola Clark
in the development of the utilities company's CSR-led marketing strategy. The former BA marketer came ...
Marks & Spencer describes its journey from corporate social responsibility to sustainability
27 Oct 2009 | by Mike Barry & Lucy Calver
the retailer has learned since it moved away from a CSR approach and started implementing its 'Plan A' strategy...of corporate social responsibility (CSR) are over. CSR was all about managing a few sensitive areas that had ...
Sponsorship Agency League Table 2009
07 Oct 2009 | by Ed Kemp
roots and CSR.' Sky's sponsorship of elite and mass-participation cycling has been exemplary. In 2008 ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
