Consumer: Belling recipe book provides tasty tweet
09 Mar 2012 | by John Owens
To include a CSR angle. STRATEGY AND PLAN A call-out was issued for Twitter users to tweet recipes ...
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Gallo teams up with Universal Pictures for film club drive
08 May 2012 | by Gemma Charles
Family Vineyards portfolio of wines and a global CSR push under its Barefoot brand, to help consumers ...
Danny Rogers: Alcohol issues need more than good comms
23 Feb 2012 | by Danny Rogers
though many - like Diageo - have invested millions in CSR and now purvey responsible drinking messages ...
'Passion points' key to CSR push, says Britvic marketing director
19 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
The multi-million pound CSR promotion, launched in partnership with environmental regeneration charity, Groundwork, aims to help people better use the outdoor spaces available to them for sport, activities and recreation. The cross brand promotion, that will run across Britvic and PepsiCo's 2.4bn ...
Britvic and PepsiCo brands unite to support community projects
12 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
Soft-drink giants Britvic and PepsiCo UK have partnered to launch a multimillion-pound CSR
From Heston Blumenthal to Keith Weed, their message is: 'take risks, or don't compete at all'
07 Dec 2011 | by Rachel Barnes
that Unilever does not have a CSR department, because that would suggest it was an after-thought. 'CSR ...
Unilever chief Paul Polman plans 'beyond CSR'
22 Nov 2011 | by Loulla-Mae Eleftheriou-Smith
Polman said in an interview for the Forum for the Future charity that the plan is not a CSR-type appendix , but is at the heart of Unilever s plan to double its turnover. He said: We have integrated [the plan] into our R D programmes and into our brands. All of our brands have a product and economic ...
Coca-Cola makes Olympics recycling pledge
09 Nov 2011 | by Loulla-Mae Eleftheriou-Smith
and Paralympic Games, as it ramps up its Corporate Social Responsibility (CSR) credentials.
Mars pledges to eradicate emissions by 2040
28 Sep 2011 | by Matthew Chapman
Mars is ramping up its corporate social responsibility (CSR) drive by overhauling its website....com website. CSR is becoming an increasingly important part of the running of global businesses, as rival ...
The Art of Unlearning
07 Sep 2011 | by Charles Vallance, Founding Partner, VCCP
, to sponsorship, to CRM, to CSR, to PR, to digital, to promotional, to search, to design and back again. We should ... profusion of advice, from media, to atl, to btl, to experiential, to sponsorship, to CRM, to CSR, to PR ... profusion of advice, from media, to atl, to btl, to experiential, to sponsorship, to CRM, to CSR, to PR ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
