MPs to propose using 'advertiser power' to control the press
21 Mar 2012 | by Arif Durrani
they chose to use it. "Corporate Social Responsibility (CSR) is one of the buzz phrases of the moment ...
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Should certain types of brands be prohibited from sponsoring sport? The Marketing Society Forum
25 Apr 2012
to CSR is as much about doing the right thing as merely being seen to do it. Consumers will defect ... CSR work around events. Moreover, with many sports clubs getting more than 40% of revenue from ...
Is marketing at a crossroads?
14 Mar 2012 | by Arif Durrani
responsibility (CSR), it's starting to feel like a concept whose time has finally come. Industry sceptics ... stages of CSR, from the Age of Image (1990-2000), characterised by little or no substance to claims ...
Barclays prepares campaign for Pingit mobile payment app
16 Feb 2012 | by Alex Brownsell
Barclays Group, to lead the brand's "citizenship" CSR programme and corporate reputation. ...
Coca-Cola makes music for Africa, Paratus Communications
16 Dec 2011
,000 - To raise awareness of Coca-Cola's online CSR hub, LivePositivelyCollective.com - To generate 30 pieces ...
From Heston Blumenthal to Keith Weed, their message is: 'take risks, or don't compete at all'
07 Dec 2011 | by Rachel Barnes
that Unilever does not have a CSR department, because that would suggest it was an after-thought. 'CSR ...
Santander seeks agency in bid to grow British corporate brand
24 Nov 2011 | by Matt Cartmell
, as well as corporate and commercial banking PR and CSR work. The first two elements of the brief are currently being handled by Citigate Dewe Rogerson, while the CSR element is held by Grayling. All three ...
Education for everyone
23 Nov 2011 | by Justin Shaw, Communications Management
or to get access to the right expertise and innovations. Our CSR programme supports schools and sponsors ...
BP and Coke to bring own security to London 2012
16 Nov 2011 | by John Reynolds
to up the ante against its fellow sponsors on the CSR front. Now Paul Deighton, Locog chief executive ...
Coca-Cola makes Olympics recycling pledge
09 Nov 2011 | by Loulla-Mae Eleftheriou-Smith
and Paralympic Games, as it ramps up its Corporate Social Responsibility (CSR) credentials.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
