Yorkshire Water in search for agency
01 Dec 2011 | by Matt Williams
the "one million green fingers" CSR initiative. ...
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Barclays hires former Vodafone marketing chief Wheldon to brand role
09 Feb 2012 | by Alex Brownsell
Wheldon, who left his role as global brand director at Vodafone in April 2010 , has been hired as head of brand, reputation and citizenship across Barclays Group. It is understood he will be tasked with enhancing the bank's reputation and managing its range of CSR activities. Although Barclays has not been ...
EDF hit with £1.3m fine for spying on Greenpeace
11 Nov 2011 | by John Reynolds
London 2012 sponsor which has promoted its CSR (Corporate Social Responsibility) credentials ...
Npower kicks off Kevin Keegan campaign
28 Feb 2011 | by John Reynolds
Npower has been the title sponsor of The Football League since the beginning of the 2010/11 season. Its latest campaign marks an attempt to enhance its Corporate Social Responsibility (CSR) credentials. The campaign is called "What's Your Goal?" and is the latest Npower and football-related initiative. It centres ...
Helen Edwards on Branding: Cooking up a storm
10 Aug 2010 | by Helen Edwards
, packaging, service delivery, line extensions, NPD, CRM, CSR, sponsorship, sampling, promotions, PR ...
Brand Health Check: BP
07 Jul 2010 | by Alex Brownsell
, strategy partner and head of Good (Beta), the CSR arm of ad agency (Beta). MARK ESSER, partner ... , strategy partner and head of Good (Beta) On 20 April BP negated years of brand marketing and CSR work ... CSR record, there's a diverse target audience it failed to recognise before disaster struck. Now ...
End of 'digital' road
25 Jun 2010 | by Martin Bailie, glue Isobar
, or recruiters will promote the CSR initiatives of the company through public webinars to entice new applicants ...
Marks & Spencer announces achievements through Plan A
10 Jun 2010 | by Joe Thomas
awards, for its CSR efforts through Plan A. In the three months to 27 March, the retailer witnessed ...
Marketing's Power 100
26 May 2010 | by Nicola Clark
in the development of the utilities company's CSR-led marketing strategy. The former BA marketer came ...
EDF rethinks 'green' ad strategy
11 May 2010 | by Alex Brownsell
This has included CSR-driven campaigns such as 'Green Britain Day', which encouraged consumers to 'do something green for the team'. The brand, which spends more than 14m a year on UK advertising, has issued a tender for its pan-European ad account. This has been handled by Euro RSCG since 2006 ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
