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'Flawsome' brands will win battle for consumers' hearts

position to drive this CSR agenda across their businesses. Nicola Clark is Marketing's head of features ...

Flic Howard-Allen to lead Hill+Knowlton Strategies' retail and leisure arm

She will be stepping into the role as replacement for UK chief executive Richard Millar, who has filled the position on an interim basis after it was newly created about two years ago. Howard-Allen rejoined H+K in 2009 from Marks Spencer, where she was director of comms and CSR for seven years ...

EasyJet names Paul Moore as communications director

affairs and CSR activities. He will be leaving his position at FirstGroup, where he has held ...

End of 'digital' road

, or recruiters will promote the CSR initiatives of the company through public webinars to entice new applicants ...

Strange bedfellows

. Tie-ups predicated simply on being seen to fulfil a set of CSR criteria are likely to create ...

Marketing's Power 100

in the development of the utilities company's CSR-led marketing strategy. The former BA marketer came ...

Sponsorship Agency League Table 2009

roots and CSR.' Sky's sponsorship of elite and mass-participation cycling has been exemplary. In 2008 ...

Market Research League Table 2009

Cleaner Planet Plan' CSR push, which launched in the UK last month, Unilever undertook a project ...

Power 100 Marketers of 2008: 51-100

of customer and brand strategy, and much of his time has been devoted to the bank's CSR positioning. He ...

Top 10 and bottom 10 ethical brands

. Meanwhile, Marks Spencer slipped two places, suggesting that its much-publicised Plan A CSR message ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.