PRWeek's Top 150 Key performers
03 May 2012
. McMillan says CSR continues to be lucrative for the agency. 'Companies still regard it as an important part ...
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Gallo teams up with Universal Pictures for film club drive
08 May 2012 | by Gemma Charles
Family Vineyards portfolio of wines and a global CSR push under its Barefoot brand, to help consumers ...
Danny Rogers: Industry can drive comms ethics debate
03 May 2012 | by Danny Rogers
- believes sustainability, CSR and long-term profitability should go hand in hand. And, of course, tangibly ...
Lansons
02 May 2012
. Handling CSR project for FTSE-100 miner Antofagasta. Developing our relationship with Blackrock ...
Why employees are more important than the CEO for a company's reputation
26 Apr 2012 | by Kate Magee
, the amount of volunteering time they had provided. That kind of CSR activity is now a hygiene factor, people expect it. What they want to know is how a company operates beyond its CSR report. How do they treat ...
Overhaul for Grayling Germany and Switzerland teams
26 Apr 2012 | by Sara Luker
Weber Shandwick Germany's executive vice-president Wolfgang Lang will join Grayling Germany as CEO on 1 May. Lang has spent the past 12 years with Weber Shandwick, working across its internal comms, change management, reputation management and CSR practices. The appointment comes after Hanning Kempe ...
Foresters brings in Wriglesworth Consultancy to promote CSR efforts
25 Apr 2012 | by John Owens
to increase awareness of its CSR efforts....brought in an agency for CSR work. The parent company Foresters had raised more than 3m for charities ...
Should certain types of brands be prohibited from sponsoring sport? The Marketing Society Forum
25 Apr 2012
to CSR is as much about doing the right thing as merely being seen to do it. Consumers will defect ... CSR work around events. Moreover, with many sports clubs getting more than 40% of revenue from ...
The Marketing Society Marketer of the Year 2012
24 Apr 2012 | by Nicola Clark
and halve its environmental impact by 2020, Weed has set the standard for CSR not just in the UK, but across ...
'Flawsome' brands will win battle for consumers' hearts
20 Apr 2012 | by Nicola Clark
position to drive this CSR agenda across their businesses. Nicola Clark is Marketing's head of features ...
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