Wispa 'time well misspent' by Fallon
21 May 2012
Kraft Foods is launching a creative campaign to support Cadbury's Wispa and the latest bitesize
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Cadbury Wispa launches £3.5m ad campaign
22 May 2012 | by Sara Kimberley
Cadbury Wispa has launched a £3.5m ad campaign to promote its bitesize addition, targeting..., Cadbury Bitsa Wispa, to teenagers who may never have heard of the brand until it relaunched in 2008 after a five-year hiatus. Cadbury's Wispa Facebook page will feature "behind the scenes" shots ...
Adwatch (May 16) Top 20 recall: Bird's Eye
15 May 2012 | by Zaid Al-Zaidy, chief strategy officer, TBWA\London
/Initiative 30 13 ( ) Cadbury Dairy Milk Fallon London/PHD 27 14 ...
Cadbury Dairy Milk 'Helium Bubbly' by Fallon
03 Apr 2012
Cadbury launched an April Fools' campaign for its Dairy Milk Bubbly bar "made with helium"....Two videos, a video blog about the product and "amateur" footage of the floating bar were released and seeded via the Cadbury social community. Digital posters featuring the "new" bar appeared at national rail stations. The activity forms part of the "Joyville" campaign. ...
Brands line up for 1960s ad break in 'Mad Men'
27 Mar 2012 | by Maisie McCabe
liquid spot featuring Nanette Newman and Leslie Ash, as well as ads for Cadbury's Milk Tray, Tetley ...
Kraft rolls out seductive Carte Noire ad
23 Mar 2012 | by Sarah Shearman
has kicked off a review to create a digital roster across its brands , which include Dairylea, Cadbury ...
Colin Jackson talks to Marketing about Cadbury's Olympic campaign
23 Mar 2012 | by John Reynolds
As Cadbury launches its Olympic-themed Spots v Stripes campaign at London's St Pancras this week...As part of the Cadbury initiative, the public are invited to try their luck at winning VIP tickets for this year's Olympics by playing the 'Are You The One?' game. Jackson talks about the game ahead of London 2012. To win tickets, members of the public had to stop a digital clock which they could not see ...
Adwatch (Mar 21) top 20 recall: Cadbury Creme Egg
21 Mar 2012 | by Toby Talbot, executive creative director, RKCR/Y&R
of the London 2012 Games, I m liking Cadbury for their positioning alone. It s real and it s plausible. Everyone ... 5 (17=) Cadbury Creme Egg Fallon London/PHD 40 6= ( ) Warburtons ...
Adwatch (Mar 14) top 20 recall: Britvic
14 Mar 2012 | by Tracey Fellowes, managing partner, head of planning, VCCP
M C Saatchi/ ZenithOptimedia 31 17= (14=) Cadbury Creme Egg Fallon London ...
Adwatch (Mar 7) top 20 recall: McDonalds
07 Mar 2012 | by David Hackworthy, strategy partner, The Red Brick Road
14= ( ) Cadbury Dairy Milk Bubbly Fallon London/PHD 32 17 ( ) Lynx ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
