Will foreign ownership of British brands affect their marketing? The Marketing Society Forum
17 May 2012
From Cadbury s to Jaguar, we re used to foreign companies buying British brands. What changes ...
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Cadbury takes another pop at popcorn market
28 May 2012 | by John Reynolds
Kraft-owned Cadbury is making a second attempt to crack the popcorn market with the launch...In 2008, Cadbury-Schweppes sold Monkhill Confectionery, which includes Butterkist, to Tangerine Confectionery for 58m. It is now returning to the category with the launch of Cadbury Popcorn to tap into the growing demand for popcorn and sharing bags. Cadbury's move mirrors a similar move by the likes ...
Things we like
17 May 2012
better as the subjects have more of their life journey to share with the viewer. The only raised eyebrow ...
Adwatch (May 16) Top 20 recall: Bird's Eye
15 May 2012 | by Zaid Al-Zaidy, chief strategy officer, TBWA\London
/Initiative 30 13 ( ) Cadbury Dairy Milk Fallon London/PHD 27 14 ...
Twitter boss: UK brands 'driving ad innovation'
15 May 2012 | by Sarah Shearman
benchmarked internally, he said, referring to campaigns by brands such as O2, Starbucks and Cadbury. Ones ...
Lifeline: Tatler
10 May 2012
Conde Nast's 'upper-class comic' has been raising some high-society eyebrows lately.
The history of advertising in quite a few objects: 31 The Smash Martians
10 May 2012
And not just because a panel of some of the industry's most respected figures brought together by Campaign chose its 1974 TV debut ad as the best of the 20th century, as did a national poll celebrating 50 years of commercial TV. The Martians not only sent sales for the Cadbury instant potato product ...
Wagamama installs Blippar technology for diners
03 May 2012 | by Sarah Shearman
is the first restaurant chain to use Blippar technology. It was debuted in August last year, for a Cadbury ...
50 over 50
03 May 2012
'KEEFFE 50 Worldwide creative director, WPP Industry eyebrows were raised three years ago when O ...
Kenwood
02 May 2012
as ever. Perhaps too solid: a modern marketer might raise an eyebrow at the durability of the Kenwood ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
