Things we like
17 May 2012
better as the subjects have more of their life journey to share with the viewer. The only raised eyebrow ...
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Think BR: Launching Newsworks
25 May 2012 | by Rufus Olins
the past five years to 24.4 million. The other statistic which makes eyebrows go up is that people ...
ITV signs up Pepsi for Shazam-enabled ad in BGT final
10 May 2012 | by Matthew Chapman
of digital trends". Mindshare devised and brokered the Pepsi Max deal. Cadbury's will integrate Shazam ...
Lifeline: Tatler
10 May 2012
Conde Nast's 'upper-class comic' has been raising some high-society eyebrows lately.
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Rowntree s Randoms (Nestle) JWT Brand extension Cadbury Creme Egg Kraft Foods Foster ... Skype 1000heads Mobile marketing ASOS Cadbury London 2012 Cadbury/Pretty Green ...
Cadbury Dairy Milk 'Helium Bubbly' by Fallon
03 Apr 2012
Cadbury launched an April Fools' campaign for its Dairy Milk Bubbly bar "made with helium"....Two videos, a video blog about the product and "amateur" footage of the floating bar were released and seeded via the Cadbury social community. Digital posters featuring the "new" bar appeared at national rail stations. The activity forms part of the "Joyville" campaign. ...
Evening Standard appoints MediaEquals to Olympic brief
23 Mar 2012 | by John Reynolds
, the outdoor packages, where London 2012 sponsors such as McDonalds, Coca-Cola and Cadbury got the first chance ...
Sky brings back 60s ads for Mad Men launch
15 Mar 2012 | by Ian Darby
Viewers will see famous UK advertising from the decade including the Fairy liquid spot featuring Nanette Newman and Leslie Ash. Other ads that will run during the first episode include Cadbury's Milk Tray, Tetley, Citro n and Kit Kat. Some of the spots will be from the US to reflect the programme ...
Editor's Comment: High-wire act for The Sun on Sunday
22 Feb 2012 | by Noelle McElhatton
of its imminent launch of The Sun on Sunday (TSoS). Will blue chips such as Ford, Cadbury, Sainsbury ...
Weighing up Twitter's branded adventure
17 Feb 2012 | by Sarah Shearman
-president marketing, Kraft Foods Europe As Cadbury Dairy Milk is the nation s favourite, reach is critical to our ... seem to enjoy interacting with Cadbury we have recently reached 1m fans on Facebook, so Twitter is a ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
