Wispa 'time well misspent' by Fallon
21 May 2012
Kraft Foods is launching a creative campaign to support Cadbury's Wispa and the latest bitesize
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Think BR: Advertising for the second-screen
22 May 2012 | by Andrew Fisher
in the UK with Pepsi Max and Cadbury during the Britain s Got Talent final and received 50 thousand tags ...
Mobile to be 'biggest branding product on the planet', says IAB chairman
18 May 2012 | by Sarah Shearman
and Cadbury the first brands in the UK to enable the audio-recognition app in its ads. He said 50,000 Shazam ...
Twitter boss: UK brands 'driving ad innovation'
15 May 2012 | by Sarah Shearman
benchmarked internally, he said, referring to campaigns by brands such as O2, Starbucks and Cadbury. Ones ...
Wagamama installs Blippar technology for diners
03 May 2012 | by Sarah Shearman
is the first restaurant chain to use Blippar technology. It was debuted in August last year, for a Cadbury ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Rowntree s Randoms (Nestle) JWT Brand extension Cadbury Creme Egg Kraft Foods Foster ... Skype 1000heads Mobile marketing ASOS Cadbury London 2012 Cadbury/Pretty Green ...
Barclaycard, Burberry, Kraft Foods, Universal Music UK, Xbox: Who should be digital marketer of the year?
08 Mar 2012 | by Kim Benjamin
Carter, head of digital, Kraft Foods Europe: Carter oversees the online marketing activities of Cadbury ... . Working with technology firm Blippar, Cadbury recently used augmented reality technology on its packaging ...
Latest arrivals expected to take Initiative higher
08 Mar 2012
the agency around in the US by winning Cadbury Sch-weppes and Hyundai. Last year, the agency stalled again ...
Social key to Google's future growth
17 Feb 2012 | by Sarah Shearman
in November last year. There were also case studies from Cadbury's and Oxfam, which have both been using Google+ for brand-building. Jerry Daykin, social media community manager for Cadbury, said Google ...
Weighing up Twitter's branded adventure
17 Feb 2012 | by Sarah Shearman
-president marketing, Kraft Foods Europe As Cadbury Dairy Milk is the nation s favourite, reach is critical to our ... seem to enjoy interacting with Cadbury we have recently reached 1m fans on Facebook, so Twitter is a ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
